could be 4011No numbers but SK15GXZ noted in Orbits livery outside ADL Anston today. It had gone when I later passed again so must have been taken to Queens Road or somewhere else
could be 4011No numbers but SK15GXZ noted in Orbits livery outside ADL Anston today. It had gone when I later passed again so must have been taken to Queens Road or somewhere else
Why was it at ADL? Are they being refurbished?No numbers but SK15GXZ noted in Orbits livery outside ADL Anston today. It had gone when I later passed again so must have been taken to Queens Road or somewhere else
Why was it at ADL? Are they being refurbished?
Its one of the places being used to respray buses into orbit livery. They've also been using Thornton's and bus and coach world, Blackburn. They've done no refurbishment on the orbitsWhy was it at ADL? Are they being refurbished?
Its one of the places being used to respray buses into orbit livery. They've also been using Thornton's and bus and coach world, Blackburn. They've done no refurbishment on the orbits
Why would GNW want to please enthusiasts? They would be focused on gaining passenger numbers, but like you said the interiors are not acceptableWas a bit disappointed when I boarded. This big promotion for a brand new brand, only to board and it having no extras. No USB ports, No high backed seating, not even WiFi. Virtually no mention of the GNW name, heard some passengers thought it was a new bus company. Seems more like a repaint to please enthusiasts rather than to grow passenger numbers, but that's my overall opinion.
Why would GNW want to please enthusiasts? They would be focused on gaining passenger numbers, but like you said the interiors are not acceptable
YY 67 USM is 4021Why would GNW want to please enthusiasts? They would be focused on gaining passenger numbers, but like you said the interiors are not acceptable
A former Yourbus Enviro200 YY67 USM is in the fleet.
Was a bit disappointed when I boarded. This big promotion for a brand new brand, only to board and it having no extras. No USB ports, No high backed seating, not even WiFi. Virtually no mention of the GNW name, heard some passengers thought it was a new bus company. Seems more like a repaint to please enthusiasts rather than to grow passenger numbers, but that's my overall opinion.
stuff..
The one criticism I have is that actually, this colour scheme is what GNW should've had for their standard livery.
...some other stuff...
Don't be fooled thinking that this is for enthusiasts. Nigel Featham is a bright guy and knows his stuff and will also know that any investment will only be justified by increased patronage and improved financial performance, not rounds of applauses from Stenning fanboys.
Good lord - you do wonder why bus companies bother when some folk would seem happy to have an all dealer white machine with BUS slapped on the front!
There's a tiny logo above the doors in the same colour as the livery.. hardly makes it noticable.First of all, the Go North West name is slapped on the side and with any new launch, some people will need a bit of time to get used to it.
I agree.The one criticism I have is that actually, this colour scheme is what GNW should've had for their standard livery
I don't disagree, I think he's very good at what he does. Though I think the marketing department have gone the wrong way about this. Had this new brand featured something like WiFi, USB ports or even spaced out seating ( rather than the traditional cramped ADL spec'd seating) then it would have been worthy of being a very good brand. Currently, meh. I do hope WiFi is installed in the near future.Nigel Featham is a bright guy and knows his stuff and will also know that any investment will only be justified by increased patronage and improved financial performance, not rounds of applauses from Stenning fanboys.
Maybe the interior is temporary. You never know!Then I cant quite understand why they bothered to do a big launch... for a new livery. I could understand it if it had features which aren't on every bus.
There's a tiny logo above the doors in the same colour as the livery.. hardly makes it noticable.
I agree.
I don't disagree, I think he's very good at what he does. Though I think the marketing department have gone the wrong way about this. Had this new brand featured something like WiFi, USB ports or even spaced out seating ( rather than the traditional cramped ADL spec'd seating) then it would have been worthy of being a very good brand. Currently, meh. I do hope WiFi is installed in the near future.
Then I cant quite understand why they bothered to do a big launch... for a new livery. I could understand it if it had features which aren't on every bus.
There's a tiny logo above the doors in the same colour as the livery.. hardly makes it noticable.
I think the marketing department have gone the wrong way about this.
Because it's about marketing and publicity. They are improving the quality of the vehicles on there (better than Streetlites) and improving the visibility and image of the service. Why do you think firms like Unilever spend millions on promoting their washing powder when fundamentally, it hasn't changed??
I got dropped into "covering marketing" when the manager left a previous employer. Marketing is one of those things where people think "how hard can it be"? Very is the answer!!
Items like spaced out seating and USBs would be appropriate for other routes (such as a relaunch of the Warrington service?) but for this, and the average journey length, they're not really appropriate.
Maybe the launch was to actually promote that the services actually exist? And the attractive new livery will make people actually notice them?Then I cant quite understand why they bothered to do a big launch... for a new livery. I could understand it if it had features which aren't on every bus.
Maybe the launch was to actually promote that the services actually exist? And the attractive new livery will make people actually notice them?
When was the last time First ever promoted these, or indeed any services in Manchester, to anyone who wasn’t already using them?
Maybe the launch was to actually promote that the services actually exist? And the attractive new livery will make people actually notice them?
When was the last time First ever promoted these, or indeed any services in Manchester, to anyone who wasn’t already using them?
PostBus is a traditional Swiss company, which has provided high-quality regional passenger transport services for more than 100 years. Its yellow livery is a hallmark of the brand, as is the three-tone post horn known around the world.
Maybe it was. But my point still stands, there was a high expectation for something that didn't materialise.
I agree with you regarding First. Vantage was probably, and still is, the only service the Manchester division advertises.
The need for regular re-branding due to change of operator and inevitable tinkering with routes is a hidden cost of the British bus system. This adds to the confusion for passengers, compounding the negative effects of frequent timetable changes. Strong brands can be simple and be in existence for decades, or maybe even 100+ years. Obviously there is the iconic plain red of London buses. For a while, tendering brought in a variety of colours but that was eventually seen to be counter-productive, not to mention wasteful. Obviously outside the UK there are many long-standing liveries. For example, the Swiss Postbus yellow.
https://www.postauto.ch/en/about-postbus
You had an expectation but who created that expectation....were you advertised something that wasn't then delivered? Or are you judging against something else but again, what is that right comparator? Surely the correct comparison is against current?
I had read in the North West Bus Blog, who from what I gathered received an exclusive photo before the launch, that they has been extensively refurbished, I'd link the article but their website is no longer up and running.
So had assumed they'd have had the additional features.
The "hidden cost" is negligible. For instance, Arriva is rolling out a new livery but repaints only when due as part of a standard repaint programme or introduced with new vehicles.
Design costs are not large.Rather than the cost of painting, as that happens routinely, I'm really thinking about the design costs and also the cost of brand confusion.
Design costs are not large.
Cost of brand confusion.... How much is that typically?
If so, why do businesses rebrand products??
If people are confused about what bus is what and whether they can use their ticket then that is not ideal.
Branding is needed when a new product is coming into the marketplace. But if the product is already established and popular then rebranding is not necessary and can be counterproductive. There are many examples of disastrous rebrands which are then rolled back.
69325 is now 6101 and 69420 is now 6104 so it looks like renumbering could be happening but i saw a not very well 37400 repainted with 37400 fleet number appliedDoes anyone know if GNW are renumbering the fleet? I know about the need for 5 digit numbers for refuelling, but on another Forum there is a photo of an Orbit (WA12 ACZ) with fleetnumber 6153. This same bus is also shown on another site as 74010 on another reliable site.