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On Moderation
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- 23 Nov 2015
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That's only if you look at it from a public transport perspective.Apparently the Keighley and Worth Valley add-on ticket for arriving by train is being discontinued by the steam gala, which I think is a step backwards.
What really matters is revenue to the railway. If they've made a calculation that the add-on element doesn't attract much new business and means people who would visit anyway generate less revenue, then it is the right call.
First and foremost the railway must do what it is right for their business - they're not there to try and change people's minds about how to travel. That is particularly so during the current squeeze on peoples' incomes - it's a day out, not a necessity to travel on preserved railways. Cost of the whole day is important and public transport is never likely to be a winner for visitors such as families due to cost and ease of use.