Bletchleyite
Veteran Member
From https://www.railforums.co.uk/thread...ontrol-of-railways.205793/page-4#post-4652872
Dare I suggest giving a certain Mr Stenning possibly the largest contract he's ever had to brand and market the lot?
Or perhaps whoever did LNER? "This is our InterCity"? You could actually do it with the same brand - the slant would go through the "pointy N" of InterCity instead of LNER, everything else including the livery (and the Azuma brand on 80x) would work as is.
Edit: note, I'm assuming ScotRail and TfW branding is likely to stay, so we would be talking about a unified English operation with some "international" services into Scotland/Wales as per the present TOCs.
Edit edit: you could have sub-brands, e.g. have West Coast, East Coast, Great Western, Greater Anglia, TransPennine etc under your InterCity heading as well as the same under whatever you use for your regional and local services, a bit like Regional Railways did. To be fair, Regional would probably do as a brand, again with subscripts like Northern (Express) etc, maybe even NSE style sector logos by the door.
That has to be important because on of the larger elephants in the room is the likely semi permanent and probably very significant drop in passenger numbers. There will be a need for marketing and advertising to win them back.
How is the new version of the railway going to sell itself ?
Dare I suggest giving a certain Mr Stenning possibly the largest contract he's ever had to brand and market the lot?
Or perhaps whoever did LNER? "This is our InterCity"? You could actually do it with the same brand - the slant would go through the "pointy N" of InterCity instead of LNER, everything else including the livery (and the Azuma brand on 80x) would work as is.
Edit: note, I'm assuming ScotRail and TfW branding is likely to stay, so we would be talking about a unified English operation with some "international" services into Scotland/Wales as per the present TOCs.
Edit edit: you could have sub-brands, e.g. have West Coast, East Coast, Great Western, Greater Anglia, TransPennine etc under your InterCity heading as well as the same under whatever you use for your regional and local services, a bit like Regional Railways did. To be fair, Regional would probably do as a brand, again with subscripts like Northern (Express) etc, maybe even NSE style sector logos by the door.
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