But you don't have much choice whether to pay for the advertisements, which on several occasions have been proven to cost more than the licence fee.
That's the whole point, that advertising brings in revenue and allows more money to be spent on raising the production value of that program or on cross-subsidising unprofitable programming which the management finds valuable for other reasons (e.g. a news division).
Advertising is also an industry in its own right, money spent on advertising is not 'lost' as it keeps circulating in the economy. Many production techniques are first developed in the advertising world before jumping over to the film/TV side of things, which is also an advantage.
I think you've missed the point that I made, i.e. adverts that provide funding for TV programmes on commercial channels are for products and services that most people have little alternative but to buy. For example, there are TV adverts for most makes of cars, most supermarkets, all electricity, gas and water companies, most rail companies, etc.. For the majority of the population, there isn't much chance of avoiding all of those suppliers that do advertise whether, they watch TV or not, so effectively they are paying a surcharge on all goods even if they never watch TV. That is far more unfair than a licence fee only for those that do watch TV.
For a company which does not a monopoly in its sector, the only thing more expensive than advertising is
not advertising.
If a company does not advertise, they lose market share and instead of paying a 'surcharge' for advertising their customers pay a 'surcharge' for inefficiency as they lose their economy of scale.
Unfortunately, that is now a fact of life and the genie will not go back in the bottle.
Top Gear was 'incongruous to modern-day standards' and 'at least one antique has been put out to pasture'
Strange then that the viewing figures were so high, the income garnered by the BBC was so high and the studio audience had such a high percentage of young people, very odd indeed
And, uniquely for a motoring-based show, a large portion of its viewership were women.
It was far from dead, and if we keep with the horse analogies it was clearly still a few years away from the point where the BBC would have been tempted to keep on flogging a dead horse for the money it was bringing in.