Network Rail's "Orange Army" nickname to be renamed "Team Orange"

[the sniper]

As far as I am aware there is no marketing material to withdraw or redesign.

I think you're correct on this point. I thought it had featured on the 'I'm working for you' posters you see all over the place, but a look on Google Images doesn't support this. The only posters I can see with the 'Orange Army' reference in print date from the Dawlish repairs. I've just seemingly been conditioned by Network Rail's PR/Twitter to expect '#OrangeArmy' references everywhere.

 

[DarloRich]

I think you're correct on this point. I thought it had featured on the 'I'm working for you' posters you see all over the place, but a look on Google Images doesn't support this. The only posters I can see with the 'Orange Army' reference in print date from the Dawlish repairs. I've just seemingly been conditioned by Network Rail's PR/Twitter to expect '#OrangeArmy' references everywhere.

I agree it was pushed out in the various PR avenues available to a big company

 

[Spartacus]

Just as well Network Rail don't operate in Northern Ireland.

Yep, ever since it was dreamt up I've always thought it conjured up sectarian images, worse than any imagined sexual bias (the only serving soldier I know is female).

 

[acned]

Honestly, you think there were loads of women working on the railways in Peter Parker's day? The national percentage of women train drivers is around 2-3% when the population is roughly 50/50.

Lots of women worked on the railways in Sir Peter's day. My cousin for one, not many as drivers but station staff, crossing keepers, back office admin, sleeper attendants, travel centres, Travellers Fare catering, wages clerks, secretarys. Not many shovelling ballast back then, admittedly.

 

[Realfish]

‘Team Orange’ makes me think of the Dutch national football team or maybe Blackpool FC.

Blackpool? Team Tangerine surely!

 

[KAD]

If it's in the daily mail, it must be true?

 

[alxndr]

If it's in the daily mail, it must be true?

Network Rail is switching to using "Team Orange" rather than "Orange Army" as it's nickname. It wasn't explicitly done to try to get more women into the country, but they were looking for a name that was less military and was inclusive which does imply that they thought the previous one wasn't.

So while the Mail was perhaps exaggerating a bit they weren't entirely untruthful in this instance.