New Thameslink logo

[jon0844]

Maybe the branding they wanted was affected by staff shortages at the design agency or over running engineering work (a longer than expected Photoshop update) that meant they switched to MS Paint.

Jonathan/

 

[Bletchleyite]

I agree with others who have said this is a missed opportunity to create unified branding showing each separate route all as part of the same train company.

Also agreed. I liked the family of brands, and hoped they'd do a red version for GatEx and a green version for Southern. But I do quite like "families of brands" of that kind generally.

That said, I spotted a GatEx unit on test at Crewe today, and the livery really does look smart - mind you I've always liked DB Regio Verkehrsrot (always had a bit of a secret hope they'd rebrand Arriva to those colours, looking unlikely now though), and it's near enough that!

Amusingly the PIS was set up as a service to Wembley Central calling at Dover Priory, Ramsgate, Bletchley, Leighton Buzzard and then all stations to Wembley Central. A few very confused looking onlookers
--- old post above --- --- new post below ---

Plus the new logo is terrible and is basically a forward slash at the end of a word.

With apologies to MJ Hibbett singing about Midland Mainline: "Gents will be forward-slash with backslash the new name for the ladies'..."

I was hoping Southern might adopt a GTR logo with a green bit underneath, but they've instead gone in completely the opposite direction.

Yes, me too. The Southern livery is looking a little dated to me, but I think would be improved with the quite friendly "riband" logo even if the actual livery was left as it is.

 

[b0b]

Plus the new logo is terrible and is basically a forward slash at the end of a word.

with a horrible capitalized L in the middle for some terrible reason.

 

[Clip]

That said, I spotted a GatEx unit on test at Crewe today, and the livery really does look smart - mind you I've always liked DB Regio Verkehrsrot (always had a bit of a secret hope they'd rebrand Arriva to those colours, looking unlikely now though), and it's near enough that!

.

I saw the new GatEx livery and branding on a service at Vic the other day and the white lettering is bloody awful. I couldve done better with someone elses crayons.

 

[bicbasher]

I'm not a big fan of the Gatwick Express logo. The Southern one looks dated, but isn't as annoying as the GatEx one.

 

[HH]

I can't see any reason why they've rebranded so soon...

It was probably a franchise commitment.

 

[DelayRepay]

It was probably a franchise commitment.

...like employing enough staff to operate the train service and maintaining the trains so they don't break down? (having suffered breakdowns in the core during the morning peak on Tuesday and yesterday, and a breakdown at Radlett yesterday evening)...?

 

[Taunton]

having suffered breakdowns in the core during the morning peak on Tuesday and yesterday

As ever. When are they going to be required to put a manned standby locomotive on a siding at Farringdon in the peaks to cover such issues.

 

[swt_passenger]

It was probably a franchise commitment.

It wasn't in the public version of the ITT. The only specific thing was that Gatwick Express had to have its own branding. Any decision about the other 3 sub-brands appears to have been GTR's own.

 

[Deepgreen]

I'm not a big fan of the Gatwick Express logo. The Southern one looks dated, but isn't as annoying as the GatEx one.

The Southern one was designed to look dated as it was supposed to be reminiscent of the heyday of the Southern Railway - oh, how Herbert Walker must be spinning in his grave!

 

[physics34]

I saw the new GatEx livery and branding on a service at Vic the other day and the white lettering is bloody awful. I couldve done better with someone elses crayons.

anyone couldve cooked that up in 10 mins. A shambles. Everything is so half hearted now. Would like an "aeroplane" symbol as part of the livery in some way.

 

[Mutant Lemming]

it sums them up well though - cheap and ineffective

 

[AlexNL]

with a horrible capitalized L in the middle for some terrible reason.

The only thing I can think of is so they can work the National Rail abbreviations into their logo and livery. 3 out of 4 TSGN companies now have it: there's the huge GX on GatEx, GN is in the Great Northern logo and on TL they simply abbreviated the L.

The only thing left is to tweak the Southern logo a bit, by shrinking the 'outher' part of it. Or, I dunno... making the S and the N italic.

 

[Bletchleyite]

anyone couldve cooked that up in 10 mins. A shambles. Everything is so half hearted now. Would like an "aeroplane" symbol as part of the livery in some way.

I dunno, I like it. It's classy, modern and bold, all at the same time.

But as I said I'm a fan of DB Verkehrsrot, which is a very similar scheme.

 

[jon0844]

anyone couldve cooked that up in 10 mins. A shambles. Everything is so half hearted now. Would like an "aeroplane" symbol as part of the livery in some way.

When they paid for the Thameslink/ logo, I think they got the GX one for free.

 

[Steveman]

Don't like it.

 

[43096]

The only thing left is to tweak the Southern logo a bit, by shrinking the 'outher' part of it. Or, I dunno... making the S and the N italic.

Or change it to SoutherN?

 

[jon0844]

Thameslink/

\Greatnorthern

\SoutherN/

/gATWICKxPRESS\

 

[HH]

GTiTR

 

[jon0844]

gtitr

~ɹʇƃ~

 

[sonic2009]

I think this version i've just made up looks snazzy, although don't expect to see it on the side of a class 700

 

[phoenixcronin]

I made this one up now

Edit: That's the Thames btw lol

 

[Via Bank]

If we're playing this game…

Charles Horton, if you're reading, I accept payment in cheque, cash, and Nectar points.

 

[SprinterMan]

If we're playing this game…

Charles Horton, if you're reading, I accept payment in cheque, cash, and Nectar points.

I have also made a lovely logo for GTR

 

[superalbs]

I made one! It really suits the Class 700s.

 

[DelayRepay]

Th me ink /

"We are sorry the 08:07 to Sevenoaks is cancelled. This is due to a shortage of letters. Please remember to claim Delay Repay."

 

[jon0844]

Clearly you lot have spent more time on these alternative logos than GTR did!