The backdrop to 4468 "Mallard" was to capture the lucrative consumer market along the Anglo Scottish corridor; plus an inherent inter-company rivalry between LNER and LMS.
This linked page provides insught - section
Heyday of the A4: the 1930s.
Describes the streamlined Gresley A4 Pacifics
www.lner.info
HST, Electra (91) and APT runs were driven by BRB's publicity machine to, I understand, bring public interest (and revenue) back to the railways' principle intercity routes.
This was the era of high car-ownershp, a mature network of motorways and several years of an "under-funded, unreliable, uncompetitive" tarnished image for BR.
The Deltics were introduced as a squadron fleet intended to
consistently reduce journey times - the focus (and publicity) was that, rather than absolute speed or a "one off" record.
There was no "trunk road" network, so driving long distances still took far longer than rail travel; but car ownership (and its convenience) was on the increase.
The railway infrastructure was making good its recovery from the austerity period's overdue maintenance, so train timings could finally eclipse those of 1935-1939.
Gresley Pacifics were reaching their point where replacement on front-line services would be necessary. Some A4s though had a final fling until 1966, on the 3-hour expresses between Glasgow Buchanan Street and Aberdeen