All it is is an apology that the customers experience was not a great one . That in itself is no admission or wrongdoing and just makes sense from a PR perspective .
Indeed!An apology isn’t an acknowledgment of guilt.
For example “sorry you feel that way” is apologising for how you feel rather than what you’ve done. All about careful wording to avoid taking blame
However in the same breath, if you apologise for "the experience" that's still accepting liability to some degree as the company trusts the person is telling the truth (IE, they had a bad experience). Fine after investigating but straight away?? Perhaps they did some digging work already I suppose.
It's where I fail to understand people who are desperate for an apology sometimes. The company saying it doesn't mean it and it won't change the situation, yet some get so worked up about it, I find it truly astounding.