The words were "potentially viable". Travelling Chef can be great if it is kept simple and is available consistently, as is shown by DB and ÖBB among others: short but varied menu of simple items, ordered online or at the counter and then delivered to your seat.
The reason FGW did not make it work is mainly that it seemed available at random, often not advertised at-seat (maybe because they did not know whether the chef was available until after the train had been presented¿), involved a walk to the buffet to order and a long wait (so kiss any unreserved seat goodbye!) and even regular travellers could not be sure of the menu from one week to the next once the axe-man accountants sinking their teeth into it. Uncertainty is toxic to on-train catering and I have rarely experienced such an uncertain catering offer. No wonder people bought before boarding if they could.
As I pointed out, Travelling Chef wasn't viable in reality, never mind potentially, which is why GWR dropped it.
Simple? Travelling Chef was hardly complicated fare to produce.
And your Germanic consistency comes with a very large price tag attached - three years ago, DB clocked up losses of the best part of 80 million Euros providing onboard catering. They have made a policy decision to take that financial hit. Others are not so willing.
Exactly. What also didn't help the Travelling Chef what the introduction of the High Density sets with the mini buffets, meaning that on certain services where the bigger buffet would have provided the chef, it simply wasn't available (before certain people point this out that it affects the Pullman, I know as I've had it happen). I would also like to know how some consider the Pullman Dining more viable than a potential re-incarnation of the Travelling Chef. I hate to say it, but on recent commutes in and out of Paddington, both the lunchtime and evening Pullman's have both appeared to be be down on customers. At least the IETs having a kitchen in each unit would allow some degree of better catering - one step above the buffet, one below Pullman. Oh, Travelling Chef again!
Anyway, as explained by Clarence Yard, none of this is likely to happen without an increase in staff. Lets see what DA3, or another franchise, brings.
From what you say above, anyone not familiar with what actually happened on FGW might think that Travelling Chef was available across the board at some point and was cruelly cut back when the mini-buffets appeared. And not that different from what BR InterCity had done on Western Region services for a long time before that.
As I'm sure you know full well, it was a limited service, largely focused on key London-bound morning 'business' trains where FGW thought it had a decent shot at covering its costs (and the mid-morning trains that got the crews home from Paddington in the reverse direction). It still lost a packet, so it won't be coming back.
And how often exactly did you use it? In my case it was an occasional treat if I was going into London of a Saturday morning two or three times a year and I suspect most other passengers were occasional customers - which does not make for consistent, high-volume take-up, making for smaller losses.
1. Not a standard service every train but a service on every train it's advertised as being on. Travelling Chef failed in that.
2. Get over the omlettes and bacon rolls. Go for the simple, hearty and profitable lines. Travelling Chef failed in that.
3. Minority, but a bigger minority outside the UK. Learn from them. Travelling Chef failed in that.
4. On that note, where else but UK uses awful airline style trollies? Most I can think of use cafe-bistro cars or a few like NL, RS, MD use people with easy-carry trays and bags.
So what, pray tell, are "simple hearty and profitable lines", exactly? Maybe you could inform the rest of us, and the catering departments at the train operators, as you seem to know better than them.
One of the places that uses awful trolleys is Austria, presumably because they had identified that some of their passengers would quite like an at-seat service of some sort, rather than trotting off along the train to a bistro car.