New Railcard app to save passengers time as well as money
Written on 28 September 2015.
Railcards are set to be revolutionised under plans for a new digital app enabling passengers to store their cards on a smartphone and tablet.
More than 40 years after the first Railcard was introduced, the complete range of national Railcards will be available digitally as well as on paper or plastic in a move designed to make applying for and using the popular rail travel discount card simpler, quicker and more convenient.
The app will also mean that fewer customers are left frustrated at having left their Railcard at home, as they are more likely to remember their phone.
The Association of Train Operating Companies (ATOC) has launched a search for a supplier to come up with the technology with the aim of introducing the Railcard app in April next year.
A digital Railcard will look just like a paper or plastic version but will be quicker to apply for, with no need to queue at a station ticket office or to wait for a card in the post.
Once downloaded, the app wont need an internet connection, and will be available offline to show to staff on the train or at the station.
It will sit on a smartphone or other smart device but the user will be able to retrieve it again even if their device is lost, stolen or replaced.
Andrew Robertson, ATOCs Head of Marketing, said:
More than half of all users buy their Railcards online and we expect that over time a similar proportion will switch to the app to save time and make their journeys more convenient.
The rail industry is using more and more cutting-edge technology to benefit passengers and to make buying and using new types of electronic train tickets and Railcards simpler. For example, the industry is rolling out flexible mobile tickets that can be used across different train operators.
There are more than 3.7million national Railcards in use today, with the 16-25 Railcard and the Senior Railcard the most popular. The new digital app will mark the biggest step forward in the discount cards since the first Student Railcard was introduced in 1974.