I suspect the EMT vs. EMR thing is that the DFT will own the trademark and other rights to EMR which they can then license to the TOC concerned whereas EMT will probably be registered to Stagecoach.
The "Railway" part of the name also follows the trend of renaming companies this if they haven't got a classic name to use.
The trend has been for the DFT to specify a name as part of the franchising agreement. This can then be used longer term to establish a brand separate to a particular company and reduce the costs of redoing any company branded stations, rolling stock or other media going forward. E.g. WMR, LNER (not a franchise agreement but similarly specified) or the direct awards specifying the use of GWR over FGW.
Although of course this won’t happen as even if they keep the same name, the branding is likely to change (ie northern)The trend has been for the DFT to specify a name as part of the franchising agreement. This can then be used longer term to establish a brand separate to a particular company and reduce the costs of redoing any company branded stations, rolling stock or other media going forward. E.g. WMR, LNER (not a franchise agreement but similarly specified) or the direct awards specifying the use of GWR over FGW.
I would suspect going forwards we are only going to see these names (and provided by X as a smaller company
True that could happen but brands are refreshed all the time. With Arriva committing to refurbish every unit that it is retaining long term alongside new units this means it has baked that cost in as part of a bigger plan rather than as has previously happened - a mad scramble to debrnd/rebrand.Although of course this won’t happen as even if they keep the same name, the branding is likely to change (ie northern)
But it equally helps going forward that if track and train are more aligned post the William's Review that 'Railway' suggests an operation running more than just trains.The DfT had the trademark and other documents for Stagecoach SWT - there seems to be a belief in the DfT that nostalgia in the term 'railway' will bring them all!
Maybe rebranding FGW as GWR started the use of "railway" in franchise namesI have no idea where you get your ideas from - the creation of the GWR identity was an internal initiative by First Group. It had nothing to do with the DfT and nothing to do with the direct award either.
Nah, I quite like the name Govia Thameslink Railway. I actually would have preferred it if they rebranded all their operations to GTR or at least TSGN.GTR could become Worst Crapital Disconnect again.
I find it pretty weird when a travel reporter on the radio saying that there’s problems on Transport for Wales. Now thats pretty too generic. I’m sure TfW Rail would be more suited.
Not that I see the logic in this.The trend has been for the DFT to specify a name as part of the franchising agreement. This can then be used longer term to establish a brand separate to a particular company and reduce the costs of redoing any company branded stations, rolling stock or other media going forward.
I find it pretty weird when a travel reporter on the radio saying that there’s problems on Transport for Wales. Now thats pretty too generic. I’m sure TfW Rail would be more suited.
It's unfortunate that "tee-eff-double-yew-rail" doesn't trip off the tongue quite as easily as "tee-eff-ell-rail".That’s another slight annoyance, every part of the country feeling the need to use the name “Transport for...” just copying TFL rather than coming up with something original.
That's because in the future, TfWM (Transport for West Midlands) will take control of the central Midlands area of operation (IE, what is now West Midlands Railway). Hence the two brands.The West Midlands franchise going from trendy sounding London Midland to London Northwestern Railway seems like a step back. Espcially when London Northwestern conveniently ignores it’s main franchise area (West Midlands), because were (sic) neither London or North West.
The worst name for me is "London North Western Railway"
Such a grandiose name for what is basically secondary/regional services, and too close to LNER
. The West Midlands franchise going from trendy sounding London Midland to London Northwestern Railway seems like a step back. Espcially when London Northwestern conveniently ignores it’s main franchise area (West Midlands), because were neither London or North West.