transmanche
Established Member
- Joined
- 27 Feb 2011
- Messages
- 6,018
http://www.barb.co.uk/about/faqHow are these ratings calculated
http://www.barb.co.uk/about/faqHow are these ratings calculated
How are these ratings calculated and what was the actual number used in order to calculate these percentages.? Are there regional figures for ratings, which might show differences from area to area. I tend to disregard such "blanket" figure statistics. You have quoted these percentage figures...give actual figure breakdowns that will substantiate your statement.
I tend to disregard such "blanket" figure statistics.
BARB reporting (probably the place from which the figures came), I believe, uses special boxes attached to 5100 users' television equipment (with their consent, of course), distributed proportionally based on total number of viewers over BBC and ITV regions, also distributed proportionally among the demographics for each region. The people in the house must press a button whenever they enter/leave a room with a television, so that the individual people within the house (eg different ages) can also be tracked.
A far larger sample than most opinion polls today, which have a margin of error of approx +- 2%.So the totals are based on a figure of 5100.
So people volunteering (maybe even being paid? I don't know) to have their viewing habits monitored, for the sole purpose of letting advertisers and channel operators know which programmes are more popular with which people (without which, advertising on television wouldn't make anywhere near as much money as it does, as advertisers simply wouldn't know whether their adverts are getting seen or not), is now constant surveillance and erasure of history? Impressive deduction...So the totals are based on a figure of 5100. What percentage will this be of the total televiewing audience ? From the requirements of those involved, it seems that "1984" is alive and well in Britain today.:roll: