Serco-Abellio NT "Case of the Missing Logo"

[py_megapixel]

I have absolutely no idea what thread this belongs in - please report it to be moved if it's in the wrong place!

Anyway, around the time when the Northern franchise moved from Serco-Abellio to Arriva, Serco-Abellio started removing their logo from rolling stock. This debranding procedure was accompanied by a series of posters titled "The case of the missing logo" explaining why the logo had started disappearing.

Obviously these are all gone now, but does anybody happen to have a picture of one?

 

[hexagon789]

I have absolutely no idea what thread this belongs in - please report it to be moved if it's in the wrong place!

Anyway, around the time when the Northern franchise moved from Serco-Abellio to Arriva, Serco-Abellio started removing their logo from rolling stock. This debranding procedure was accompanied by a series of posters titled "The case of the missing logo" explaining why the logo had started disappearing.

Obviously these are all gone now, but does anybody happen to have a picture of one?

Would it be this poster, link to image on the railscot website: https://www.railscot.co.uk/img/54/588/

 

[JaJaWa]

Another one from putting that phrase into Google Images... https://www.flickr.com/photos/30120216@N07/25767451801

 

[61653 HTAFC]

Say what you will about old Northern, but their public relations approach was far less cringeworthy than some of the stuff Arriva came out with!

 

[Leo555]

It may just be me but the colours and font looks very similar to GNER on the Flickr image?

 

[fairysdad]

Not necessarily related to the 'Missing Logo' posters, but as an aside I've often wondered why this particular franchise used a .org web address TLD.

 

[omnicity4659]

Not necessarily related to the 'Missing Logo' posters, but as an aside I've often wondered why this particular franchise used a .org web address TLD.

Same here. Arriva used arrivarailnorth.org before their franchise began, too.