Jorge Da Silva
Established Member
I was reading in the latest rail magazine that maybe more excursions should exist to take advantage of the Leisure market post-COVID? Any thoughts on that? Any ideas what routes could work?
Not unless you can find passengers with deep pockets to pay the commercial cost of such services. There are numerous charter companies who provide 'excursions', many of them providing more than one date to go to a particular excursion destination.I was reading in the latest rail magazine that maybe more excursions should exist to take advantage of the Leisure market post-COVID? Any thoughts on that? Any ideas what routes could work?
then the mainline railway dabbling in excursions isn't really something it should get involved in.However a significant proportion of TOCs have already indicated their intention to curtail elements of their originally planned May timetable. And so the data that gets published in the next few days should not at all be treated as reliable.
Not unless you can find passengers with deep pockets to pay the commercial cost of such services. There are numerous charter companies who provide 'excursions', many of them providing more than one date to go to a particular excursion destination.
Indeed, the operators of charters are well aware that to make money they need to attract both enthusiasts and those who want a day out to a destination and charge a fare upwards of £100 (and much more for first class / dining etc)Running services catering purely to "enthusiasts" doesn't tend to make economic sense either, before anyone feels like throwing that idea out there. Deep pockets, short arms is often the way.
There really doesn't. People don't just go to the seaside. They catch trains to London, cities, places they can shop, to meet people and family, sporting events. Some rose-tinted idea that loads of people are going to want to go on special excursion trains to the seaside at the economic price of providing the service isn't necessarily a market to chase.In order to attract leisure traffic back to rail, there needs to be a revival of such places.
It needs to justify the level of taxation which goes into providing and supporting the service.These would greatly help the seaside economies of the towns, but of course rail is not run for community benefit but for money unlike before.
There are two excursions an hour from London to Bournemouth and one an hour from Manchester and Birmingham (in normal times).Bournemouth
It seems very popular. Not cheap at all of course and is a day out provided commercially partly by using volunteer labour.Whitby is the template. What I have outlined has been done there and the benefits are clear. I know the NYMR were behind it but, NR were involved as well.
They'd only help the economies of the towns if people are actually on board those trains. If you're going to the seaside chances are you're taking a day's worth of stuff which is easier to shove in the boot of your car than lug to/from stations. Especially if you've got kids or aren't as mobile. What exists at Cleethorpes or Bridlington to encourage people to visit for a day at the beach?There used to be a Derby to Scarborough service that was popular, in same vein as Nottingham to Skegness. People like a simple timetable over one service only.
Summer Weekend services could be best to extend in my opinion, say:
Leicester to Grimsby, to Cleethorpes.
Liverpool to Norwich, to Yarmouth.
Manchester to Hull, to Bridlington.
These would greatly help the seaside economies of the towns, but of course rail is not run for community benefit but for money unlike before.
There is an hourly train from Sheffield to Scarborough, seven days a week!Surely if rail commuting is still not back to pre-covid, there are resources to cater for excursions. Why not run a saturday only Sheffield- Scarborough return? .
I am aware that a number of coach based excursions, both to the seaside and inland destinations currently take place. These must cater for something, so is there any reason these couldn’t be put back onto the railway. If passengers were to use the railway on a day excursion and found the experience pleasant enough, what’s to stop them beginning to use the railway ordinarily from that point onwards?
Finding 40 or 50 people who want to go to destinations on a coach is somewhat easier than finding 400 to 500 people to go by train. The railway is at its most efficient level when it moves large numbers of people from A to B. What exactly is wrong with people going using coaches when they are the most efficient form of transport for a given journey?I am aware that a number of coach based excursions, both to the seaside and inland destinations currently take place. These must cater for something, so is there any reason these couldn’t be put back onto the railway.
It reportedly doesn't cover its costs through fare income.Like the Staycation Express was very successful.
The coach can get much closer to people's houses. The passengers are taken straight from the pickup to the destination, usually with a cheerful guide, and the coach won't leave for home until they're all back on board.I am aware that a number of coach based excursions, both to the seaside and inland destinations currently take place. These must cater for something, so is there any reason these couldn’t be put back onto the railway. If passengers were to use the railway on a day excursion and found the experience pleasant enough, what’s to stop them beginning to use the railway ordinarily from that point onwards?
The coach can get much closer to people's houses. The passengers are taken straight from the pickup to the destination, usually with a cheerful guide, and the coach won't leave for home until they're all back on board.
Also worth pointing out that the coach excursion market is a shadow of what it once was in terms of trips to the seaside in particular.Finding 40 or 50 people who want to go to destinations on a coach is somewhat easier than finding 400 to 500 people to go by train. The railway is at its most efficient level when it moves large numbers of people from A to B. What exactly is wrong with people going using coaches when they are the most efficient form of transport for a given journey?
I am aware that a number of coach based excursions, both to the seaside and inland destinations currently take place. These must cater for something, so is there any reason these couldn’t be put back onto the railway. If passengers were to use the railway on a day excursion and found the experience pleasant enough, what’s to stop them beginning to use the railway ordinarily from that point onwards?
Putting some costs on it, a typical day excursion by a coach will cost the coach operator about £400 marginal cost plus, say, the same again to cover overheads, cost of sales, and ‘depreciation’ of the coach (more likely to finance the borrowing). So about £15 a seat, charge £20 and there’s your profit.
A typical day trip by rail will cost at least £1000 just for the crew, before you’ve bought any diesel, hired a train, sold tickets, paid track access charges, or anything else.
It also rather depends what is meant by "excursions".I was reading in the latest rail magazine that maybe more excursions should exist to take advantage of the Leisure market post-COVID? Any thoughts on that? Any ideas what routes could work?
It also rather depends what is meant by "excursions".
Does it mean (as it did back in the 1970s) one-off trains from x to y (and back again) with a specified, relatively low, fare or - as seems to be what some on here are suggesting - existing timetabled services on which specific fares would be offered?
How much should they cost?The OP question was what routes, that has been answered. How it is done is a different question. There were cheap fares on the Bournemouth line thanks to the (I think) BRTA or similar. Bournemouth Rail Travel Association. BR co-operated with them to allow bargain fares on selected trains. Great value. I think they were only from Bomo not to it. it ended with privatisation, as the TOC wasn't interested in collaborating. I may still have the rather bitter letter from the organiser announcing the end. If the costs of running no frills excursions these days are too high, then it is the cost structure in the privatised railway that is at fault, not the destinations. It is out of town councils hands and in the hands of the rail industry.
Ah, you see, but they're not operated with knackered coaches hauled by celebrity traction, so they don't countThere is an hourly train from Sheffield to Scarborough, seven days a week!
Less than they do, whatever that might be. Breaking it down doesn't answer the question, it only highlights the problems along the chain of players.How much should they cost?
Yes, they do that.All around London you have commuter services from seaside resorts to places such as Southend, Margate, Folkestone, Hastings, Eastborne, Bognor etc.
Marketing the reverse services to these places is probably the quickest win.
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Capacity on the trains needing to be filled isn't as generous.Offers from the Northern cities to Scarborough, Morecambe etc aren't so generous.