Stagecoach Rebrand on the cards?

Discussion in 'Buses & Coaches' started by overthewater, 2 Feb 2017.

  1. Andyh82

    Andyh82 Established Member

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    Errr... no
     
  2. ross4122

    ross4122 Member

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    I disagree - I always found the green swoops to be very tacky looking.
     
  3. Jordan Adam

    Jordan Adam Established Member

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    The buses will get repainted away, this new scheme would be cheaper to apply to vehicles than beachball.

    Beachball is outdated, tacky and doesn't work on newer bus types. The red and blue fade really fast and get dirty easily, while the swoops are inconsistently painted with many variations of the swoop. Out of all the major UK companies Stagecoach are by far the most in need of a refresh. I've always said the Stagecoach interior looks like the sports direct store room.
     
  4. GusB

    GusB Established Member

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    People were also used to the stripes previously carried by the Stagecoach fleet (perhaps less highly regarded, though) for 20+ years. When was Beachball introduced? My recollection is that it was around 2000-2001, so it has been with us for almost as long as its predecessor. It's long overdue for a refresh.
     
  5. LukeCymru

    LukeCymru Member

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    Exactly, both stripes and beachball lasted about 20 years each, likely a rebrand will go ahead.
     
  6. CharlesR

    CharlesR Member

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    Jesus christ it looks horrific.
     
  7. Danny8383

    Danny8383 New Member

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    Yes looks like a local ‘pattern’ can be applied to the red bus. The bus with the bees is a Manchester bus.
     
  8. Jordan Adam

    Jordan Adam Established Member

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    Better view of the coach 'connect' livery. Really is quite vile on the eye.

     
  9. CharlesR

    CharlesR Member

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    The coach livery is alright, but the others? I do hope that it will later and that is just for certain routes.

    A stagecoach west driver/head repainter has commented on a facebook group saying he has known about this for ages..
     
  10. carlberry

    carlberry Established Member

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    I'll just say I've known about it for ages plus one! However (if I had) i'd suspect I'd keep quiet about it in case somebody associated me with it!

    The original Stagecoach livery was jarring when it came out however the beachball livery took the same elements but made a proper looking livery out of it.

    These just appear to be the level of blandness of the NBC liveries updated with a few modern twists. Given that Arriva appear to have achieved something nearly as bland perhaps the plan is to make buses blend into the background so much that local Councillors will stop seeing them, stop picking on them when told to clean up air pollution and turn on something that would make a difference like taxis or private cars!
     
  11. Andyh82

    Andyh82 Established Member

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    That coach livery might look ok, if it was meant to be a classy subdued livery for the executive coach tour or hire market.

    But it’s hardly eye catching and selling the product like the current Stagecoach Express livery does on the coaches.
     
  12. Non Multi

    Non Multi Member

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    New liveries looked better on the computer render, although the big graphics obscuring the windows at the front is an abysmal idea.

    The navy vinyl wrap on the Plaxton looks all the worse with the clearly visible white edges everywhere.

    Great liveries sizzle. This one is limp and cold in the frying pan.
     
  13. TheGrandWazoo

    TheGrandWazoo Veteran Member

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    It's odd that Ray Stenning and Best Impressions get so much stick from enthusiasts (e.g. same old designs, phoning it in, etc) and yet you see these and perhaps understand quite how good Stenning et al are. The Stagecoach beachball is a modern classic and perhaps just needs some tweaking to make it simpler, easier and cheaper to apply.

    In terms of the new colours, I find the coach livery is dark and depressing IMHO. The bus liveries are a little better. The red and gold mock up looked ok but less so in the flesh and not as good as NX West Midlands use of similar colours.

    The Stagecoach livery appeared in 2000 and I think replaced the stripes by 2006 - there were certainly some examples in Northants and Devon at that time. Note that's still better than First (still plenty of Barbie in certain fleets like West of England, East of England after 7 years) and Arriva (with North East still with a number of original Arriva liveried vehicles after 9 years).

    I know it's personal preference but I still find these liveries better than the "new" Arriva scheme, with its insipid colours (only the Sapphire has some accent colour) and clunky route branding.
     
  14. Tetchytyke

    Tetchytyke Established Member

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    I think Stenning has been a pastiche of himself for quite a few years now, but Best Impressions were genuinely ground-breaking. Part of the issue, truthfully, is that BI liveries became so ubiquitous, with little variation between efforts. Not that is necessarily Stenning's fault; people go to Stenning because they want a Stenning.

    As for the coach, I think the royal blue looks classy. It looks more luxurious than a beachball coach. Needs a bit of accent colour though, like on the similar (dark grey not royal blue) Falcon livery.

    Beachball has had its day. New buses in it have more and more white and less and less colour. The version on the E200MMCs is terrible. But again a bit of accenting is needed on the red, something like a subtle version of the old London beachball livery maybe?
     
  15. Great_Western

    Great_Western Member

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    Probably contravrsial, but I quite like all three. Especially the red varient. The coach would look better if they grey accents were white, and I think the logo is a bit strange, the colours just seem overly dull. However certainly not a bad effort, especially compared to say, Arriva.

    The problem is that with the likes of Go Ahead and First heading towards strong local brands, the corporate scheme just won't age well. But that's something time will tell.

    Beachball certainly is an iconic livery, and suited the buses of the early 00's exceptionally well, but time goes on and it is definitely starting to look outdated. Whilst it looks alright on Solo SR's, the removal of the extra blue up front cheapens the look further.
     
  16. CharlesR

    CharlesR Member

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    I wouldn’t call it “effort” though. They’ve designed the logo like a generic small business, not one that when you look at it you can make out its unique to Stagecoach. They’ve got a bus, painted it a colour and stretched out the logo across the rear of the bus.
     
  17. tbtc

    tbtc Veteran Member

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    Whilst funky patterns look great on a computer, my boring answer to seeing complicated design like these (and whilst they are predominantly one colour on the side of the vehicle, there's all of the fussy bits of "beachball" to consider) is "how is it going to look after an RTC, when a replacement panel is added (or a repaint done)?

    There are plenty of buses around that look terrible because the depot has pressed it back into service with a plain coloured panel that ruins a curved bit of livery (e.g. the First willowleaf).

    Whilst I appreciate that the depot are better to get a bus back into revenue earning service (rather than depriving passengers by keeping it in the depot because the livery doesn't look perfect!), the bus livery should be designed with such inevitable problems in mind - keep it simple at the bottom of the vehicle because these are the panels that will get bashed - keep the vibrant patterns for higher up!

    (there's also the problem that a national operator like Stagecoach needs to have a livery that doesn't clash too much with independents from the Highlands to Kent and Devon - so a plain colour scheme might come up against a local operator who already uses that colour)

    True

    That's pretty poor, given that the buses are out in front line service (and that a large number of buses that were in Barbie in 2012 have been scrapped over the past seven years)

    Agreed - I think something like the "Gold" branding works well, with just enough gold to off-set the deep blue.

    Re the above two posts - I like "beachball" - I think it has worked well - but it's a livery that works best with a swooping blue at the front to balance the swooping red at the rear - and the modern trend for buses to have big windows and destination screens with lots of *black* isn't suited to the leading swoops - so I can see why they are evolving - modern buses seem to look much bolder which conversely means that bold liveries don't work so well on them (as there's not enough space to get your distinctive colours onto them)
     
  18. Tetchytyke

    Tetchytyke Established Member

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    Ironically, around here Go are reverting towards a corporate livery of red with a blue swoosh at the back!
     
  19. LukeCymru

    LukeCymru Member

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    Amy Souter is having a look at them today according to her Twitter post. In response to a comment she promised all will be revealed "very soon".
     
  20. W-on-Sea

    W-on-Sea Member

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    I'm not impressed, either, but one thing that hasn't been mentioned is the typeface: it's lifeless. It's not as bad as the one that Network West Midlands use (e.g. on railway station signs), but it's pretty bad. Unexciting.

    I don't understand how high quality liveries and interior decor (especially: the various iterations of Gold) can co-exist with the utterly dross current (and long-standing) Irn Bru interiors or indifferent and bland liveries, as proposed here, in the same company.

    I'd don't mind the red variant, but it's pretty generic - it's not as if there are no other red buses running around in many parts of the UK. The green is horrid - mint toothpaste, washed out, and too similar to Arriva (and surely Stagecoach are too good an operator to want to be confused with them....?). The blue just seems outdated and unremarkable: not horrible, but also not distinctive.

    Sure, the beachball needs an update - not least as bus design has moved on substantially since it was introduced - but it was a vast improvement on the previous livery. What's proposed here just seems to abolish any distinctive Stagecoach identity.
     
  21. Joel_F

    Joel_F Member

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    Very disappointed with the new livery. I'm sure Best Impressions or someone can do something MUCH better?

    (This livery (designed by me) would work much better imho)
     

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  22. Alexbus12

    Alexbus12 Member

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    It's a bit white.. Needs another colour
     
  23. Jordan Adam

    Jordan Adam Established Member

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    Works better until you need to replace a panel!
     
  24. Non Multi

    Non Multi Member

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    The great thing with the previous two Stagecoach liveries was you could tell it was a Stagecoach vehicle from whatever side you were looking at it. It would be a wise decision to retain this distinctiveness in the next livery.
     
  25. Bus Lightyear

    Bus Lightyear Member

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    Looks more like an National Express livery
     
  26. Rod Harrison

    Rod Harrison Member

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    The Beachball is a very recognisable livery which is relatively highly regarded when brand surveys are done. Why change a winning one especially with such a nondescript one? All rather pointless. It is the best of the big 3 and Go Ahead don’t have a corporate livery and Transdev seems to have a livery to any bus that turns right instead of left at the traffic lights!
     
  27. GaryMcEwan

    GaryMcEwan Established Member

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    Why would yours work 'So much better'? Interested to hear your thoughts on this...
     
  28. Jordan Adam

    Jordan Adam Established Member

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    Beachball is outdated and in dire need of an update. All they really need to do is come up with a scheme that works today while still retaining that Stagecoach look/feel to it. When it comes to liveries Go Ahead are just a mess, even the new GNW livery was a blatant copy of Transdevs POTN.
     
    Last edited by a moderator: 5 Aug 2019
  29. Joel_F

    Joel_F Member

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    That's the problem with most liveries (Stagecoach Gold in particular!)
    It's distinctive, recognizable and anyway the new Stagecoach livery looks too much like Arriva's!

    Speaking of which, perhaps Stagecoach is trying to save money on repaint costs when they take over parts of Arriva's UK operations? :D
     
  30. Joel_F

    Joel_F Member

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    I really like Go-Ahead's liveries...no corporate identity for the whole country but localised liveries made to suit the area served. I wouldn't mind a bit if Stagecoach did something similar.
     

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