Has anyone else noticed how Tesco's 'small' trollies get bigger and bigger? They started off little larger than a basket; what gives their game away is when they don't replace all the smaller ones at a shop, so the newer ones won't nestle into the older ones. I have noticed at least three generations.
Presumably it's marketing psychology to make customers guilty about only buying enough to hardly cover the base of the trolley, and buy more stuff. That doesn't worry me though!
I know trolleys got bigger for the out of town supermarkets where a whole car boot has to be filled.
I also wonder if supermarkets tend towards bigger trolleys to cater for people shopping less often BUT for more items (again a car comes in handy for this).
Personally I am usually on foot to the supermarket BUT I love to have a trolley to lean on !.
I have long felt, and may previously have mentioned, that the wheeled baskets that you pull along behind you are deliberately intended to make you buy more. It is much easier to drop a couple of extra items in a basket that is on the ground without thinking than it is to put them in one hanging on your arm. In the latter case you notice the extra weight and the increasing pile of shopping, making it more likely that you will change your mind and put the item(s) back, something that is easier with the basket at arm’s length, rather than down on the ground.
I still think that is a possible reason. Possibly the down fall of this idea is evidenced by the amount of stuff dumped at the checkout (as opposed to what you say - I have made bold !). Evidenced in my Morrisons where you can see how bad it is when there are nearly a dozen trolleys full of stock waiting to be put back by staff. But it is the supermarket model - you help yourself thus "buying" more.
Until thefts exceed the perceived gain in sales the supermarket model will prevail.
Indeed, I still think there might be a gap in the market for this budget. Conscious option though, it would make life so much more straightforward for those either with a less substantial budget. Or indeed those claiming expenses where every last tarnished penny is audited, questioned and scrutinised within an inch of its life
Over my working life I have watched every line of business turn more budget conscious. Usually a sign it is time to move on to a growing industry/business where they just want you to get things done not just mull over whether to do it or not (for example estimates never leading to any productive work).
Smaller trolleys are like gold dust in Festival Park Stoke Morrisons. You never have to return them there's usually someone waiting at the car to take it off your hands. Of course, it might also be that they're scattered in the most distant trolley parks, since collecting them seems to be a thing of the past.
Trolleys round my area find themselves congregating in the street. Funny how people have to take another trolley home with them rather than taking the one back they last stole.
Surely those on a tight budget wouldn't be buying meal deals anyway? It's much cheaper to buy a loaf of bread, a filling or two, multipack of crisps and cans of drink.
I usually ignore the meal deal. I usually have water with me in a refilled water bottle left over from the missus who prefers water not fresh from the tap. Then I hunt down a sandwich in Boots (cheapest place). Also have long life snacks (usually mixed nuts and raisins (50p/200g in Morrisons).
Last week the Granddaughter and Myself went out Monday and Friday with a loaf of bread turned into sandwiches. Back in July we toured the Welsh Valleys etc with a loaf of sliced bread, cheese singles and sliced ham - made them as we went along - FRESH. Each trip that was for the cost of a meal deal but for over 8 sandwiches !.
It is all about convenience vs cost.
I did the same with Boots, except that it's never going to be worth me sorting out an advantage card, so I've not even gone in a branch since.
I had a Boots advantage card somewhere. Don't seem to carry it now despite my irregular visits to Boots.
Agreed about the bland over-chilled sandwiches. For me any meal-deal is a distress purchase driven by hunger and usually by limited time too, such as getting a train.
Another Tesco trick is to cluster their own-brand (and presumably high margin) snacks around meal deal sandwiches and hide branded snacks, such as cereal bars, in a distant aisle that forces you to hunt around, especially if it isn't your local Tesco.
I just cannot be bothered to faff around figuring out supermarket meal deals. If I am desperate I will look for a Boots and buy one lone sandwich.