The owners of
Asda are facing mounting pressure after figures showed the struggling supermarket chain’s share of the grocery market reached a “new nadir” as sales fell sharply this summer.
The grocer’s sales fell 6.4% in the three months to 10 August, equivalent to more than £2bn in annual lost revenues, as it became the only member of the traditional “big four” supermarkets to see sales shrink, according to analysts at NIQ.
The third-largest UK supermarket chain lost 1.3 percentage points of market share, diving to just 11.8%, putting it just a sliver above Aldi in fourth place.
The sales fall will pile further pressure on Asda’s major shareholder Mohsin Issa,