JGurney
Member
Can't see that finding favour with the current powers-that-be. Some of them might prefer an AtlanticistBring back "The European"
It is more likely to annoy the customer. A transparent marketing ploy designed to make a standard product look glamourous by attaching a fancy name (esp. one which once belonged to a genuine distinctive product) suggests that the advertiser thinks the customer is a mug who is easily tricked.... naming normal services ... adds a touch of glamour which is surely useful for marketing
Does anyone here know how named trains came about? Were they invented by railway companies for marketing purposes, or did they begin as nicknames spontaneously given by travellers to distinctive services and then get adopted by the companies?
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