Maybe no for you, but to me £30 is a lot of money. I pay £8 per month for my mobile plan, I can't afford any higher and many people also can't. Any other spend comes out of the family food budget. Doesn't mean I shouldn't be able to enjoy WiFi onboard, which I also get for free at supermarkets, coffee shops and many other places. As I said, it's a value proposition. Something that makes customers more likely to travel/visit more often.
The choice is never train ticket or data (or paid WiFi). I would imagine the vast majority of people plan their travel costs, and regular travel/commuting is part of their weekly/monthly expenditure.
The only issues I have with WiFi onboard are on very busy trains where you don't always get a connection, but once connected I've always been able to browse or watch at my heart's content (WMR/Avanti services).
Exactly, the response wasn't tha WiFi wasn't needed/wanted. Just that other answers had a higher priority.
Surely it's obvious that lower fares, punctual and reliable services and hopefully trains with working toilets scores higher than WiFi which is more of a luxury. Doesn't mean we should get rid