What ticket is that?
You can't blame GNER if they don't set the fare though...
If I was cynical I might suggest that you're not going into them because it's just more trainspotter bollocks.
Fare-wise on the ECML, regardless of who sets it, it is still a lot of money!
As for my fare to London, it is a Hereford to London Terminals, Route Evesham, Saver Return. This weighs in, when armed with a Young Persons Railcard, at £25.75. Not bad really when you consider that it is 150 or so miles by rail via Worcester and Evesham, obviously the same back on Sunday. So 300 or so miles on HSTs with some serious thrash and relatively challenging from a driver's POV, £25.75, with my free Weekend First upgrades, yes, seriously worthwhile. It then works out to be...around £12.87 each way. I couldn't drive it for that money.
As for my reasoning for hating GNER, I will post them at some point, but I don't feel quite awake enough to do so yet. Might try and do so at the weekend, I'll see. But Ascot is right, it's better not to start me off on them otherwise I'll go into a huge rant about GNER. Something I'm sure you're not exactly wanting to see. Maybe you are, maybe you're not, we'll see. I've too much to do this morning to type them up now anyway. I'll get them all noted on Sunday on here. Suffice to say their customer service is nowhere as good as they always boast about, that their Mallardising of their MK4s was a terrible idea in terms of the seats they used, that their buffet is prohibitively expensive...That'll do for now. I'll have it all in a more reasoned format soon.