What do you make of this logo?

[PaxVobiscum]

Earlier this week, I was waiting in the reception area of a certain building when my eye suddenly caught sight of this logo (about 1m square in size, 3D plastic/metal construction) dark brown in colour on a white wall. I instantly thought “that’s very like...”

What I thought it was like I shall not reveal for now , because I would be interested to know whether the same thought occurs to others.

So fire away, what does it make you think of?

PS: If you happen to work in this building ( a distinct possibility on here), please don’t give away where it is or what the logo is meant to convey.

 

[EM2]

Can't say that it reminds me of anything.
It looks a bit like it's supposed to be a G and an I?

 

[edwin_m]

It's not particularly like one on a closer look, but to me the instant impression was of the Nazi swastika. I think something to do with it being black on white and orientated diagonally.

 

[DaleCooper]

That reminds me of this sign which made me do a double take.

 

[PaxVobiscum]

It's not particularly like one on a closer look, but to me the instant impression was of the Nazi swastika. I think something to do with it being black on white and orientated diagonally.

That was it. Surely someone must have thought that at the time when they were choosing a logo.

 

[800002]

...on my phone (screenshot below).
I opened the thread and was presented with the below image, before scrolling up slightly.

 

[transmanche]

If you're swastika spotting, Upminster Bridge tube station is a good place to start...


Image shows the tiled floor at Upminster Bridge tube station, which incorporates a swastika into the pattern.
Source: Upminster Bridge by Ant Smith, on Flickr

 

[Condor7]

Yes my first impression was a swastika as well.

 

[VauxhallandI]

It doesn't make me think of a swastika even after it was suggested

 

[PeterC]

Yes my first impression was a swastika as well.

Mine too but people perceive images differently. Trying to show my late mother how to use a new phone or TV remote with supposedly "self evident" icons quicklky tautght me that.

 

[DarloRich]

The op clesrly thinks it looks like a swastika. It does not, at least not to me

It is a crap logo mind!

 

[Cowley]

The op clesrly thinks it looks like a swastika. It does not, at least not to me

It is a crap logo mind!

It slightly reminds me of a swastika, but it reminds me more of other pointless logos like the silly thing on the side of SWR trains:


(Photo shows silly thing on the side of SWR trains)

 

[edwin_m]

When I opened the previous post I saw only the top half of the "silly thing" and wondered why anyone should thing a GWR whistle board was silly.

 

[LOL The Irony]

Earlier this week, I was waiting in the reception area of a certain building when my eye suddenly caught sight of this logo (about 1m square in size, 3D plastic/metal construction) dark brown in colour on a white wall. I instantly thought “that’s very like...”

What I thought it was like I shall not reveal for now , because I would be interested to know whether the same thought occurs to others.

So fire away, what does it make you think of?

PS: If you happen to work in this building ( a distinct possibility on here), please don’t give away where it is or what the logo is meant to convey.

View attachment 68830

Did someone drop a swastika and forget how to put it back together?

 

[Tetchytyke]

It reminds me of a Swastika.

My favourite logo remains the UK Office of Government Commerce. On its own it looks fine:

But on, say, a pen...

(Both photos show the OGC logo, the second one looks more, erm, onanistic)

 

[LOL The Irony]

It reminds me of a Swastika.

My favourite logo remains the UK Office of Government Commerce. On its own it looks fine:

But on, say, a pen...

(Both photos show the OGC logo, the second one looks more, erm, onanistic)

Well that's one way of describing a government...

 

[JohnMcL7]

Can't say that it reminds me of anything.
It looks a bit like it's supposed to be a G and an I?

That was my thought as well.

 

[Mojo]

It slightly reminds me of a swastika, but it reminds me more of other pointless logos like the silly thing on the side of SWR trains:

That's just part of their route map, don't think it looks silly when you know what it is!

 

[Cowley]

That's just part of their route map, don't think it looks silly when you know what it is!

Ok. I didn’t actually realise that, so now I’m looking even sillier.

 

[PG]

Did someone drop a swastika and forget how to put it back together?

Yes this was my thought too

 

[GusB]

I certainly thought it looked a bit like a distorted swastika when I first saw the logo, but it's clear that whoever designed it didn't make the connection!

It looks a bit like "G1" - it's it connected with the G1 Group that runs various hostelries across the city?

EDIT: This reminds me of a favourite "Two Ronnies" sketch:

 

[Giugiaro]

View attachment 68830

Besides the cliché Swastika impression, after a closer look it reminded me of a dumbbell curl:

 

[trainophile]

It reminds me of those puzzles where you have to get a ball through a maze.

 

[PaxVobiscum]

It looks a bit like "G1" - it's it connected with the G1 Group that runs various hostelries across the city?

I understand it was intended to convey a G and an H, offset by -45° and +45° from the vertical (hey, I just discovered how to do a degrees sign on an iPhone ) albeit unsuccessfully it would appear, since no one has worked it out. I only know that because of the name of the building (which I would rather not state).

 

[edwin_m]

Looks like something whoever produced the Change UK logo might have done next. See also the latest logo of consultant Mott MacDonald.

 

[PaxVobiscum]

The trouble is, once you start seeing these things, no matter how tenuous or unintentional a resemblance, it’s difficult to stop:



I think I’ll keep them to myself in future.

 

[Bevan Price]

My initial impression was of a distorted swastika. A closer look showed that it was not a swastika, just some meaningless logo, probably originating from some design consultant.

 

[Peter Mugridge]

Is it even a logo? It looks to me like glass panels being placed on a screen type wall, although not in any apparent logical order.

 

[PaxVobiscum]

Is it even a logo?

No .

It looks to me like glass panels being placed on a screen type wall, although not in any apparent logical order.

Window under construction - it will have progressed a bit by now.

 

[D365]

See also the latest logo of consultant Mott MacDonald.

The two “M”s?