Erm, I've worked for Virgin. I've met Richard Branson, a man that until fairly recently I regarded as an idol. In many respects, I still do given his achievements which go far beyond what I have ever done - even if I did run my own business for almost ten years (very successfully, I might add - but I always wanted to pursue journalism).
Nevertheless I can't wear rose tinted specs forever, as some people clearly do. Despite me loving the brand, knowing what it's like to work for one of his companies and the general 'feel good factor' of being an employee, as well as having flown Virgin Upper Class and experienced air travel that's like a dream - I can't just suddenly ignore what Virgin has done.
It's about ethics. What SRB is doing is wrong. And I don't support him, even if I don't suddenly hate the guy or all of the other businesses he owns, or part owns. I know things about him (as I'm sure others do) that shows he's not the sweet, loving and kind and gentle man the media perceives him to be - but nor is he downright evil. He's a businessman and does what he needs to do - and this time he's got it wrong. Very wrong.
And I am a lover of First? This the company that runs FCC and has had staff harassing me to the point where I've had to go to the MD to get things sorted. Being held for nearly 5 hours being threatened with prosecution for holding perfectly valid tickets? But, I don't suddenly attack First for everything it does because of some bad experiences. And I think it's just as obvious that some of the anti-Virgin comments on here are humorous, but only written on account of the anger (and perhaps disappointment) from people that until recently would have rigorously defended Virgin.
For the record, First has gone a great job turning things around on the Great Western route (at least on the Intercity side) and FCC on the GN side is excellent, and I am sure that when all the TL work is done, they could run that just as well. It's a tough job running commuter services, but First generally seem to manage quite well.
I know it's hard to believe, especially with me being a journalist, but I believe in being fare and impartial at all times - and that means you don't turn a blind eye to things. You can have a problem with a company but still give credit where it's due - it's never black and white. There's good and bad in everything in life, and Virgin is being called out on this rather cynical manipulation of the public and media, who are largely ignorant as to what Virgin Trains actually did - and what would have happened anyway if Virgin hadn't got the franchise back in 1997.
Or do people think we'd still be using the same stock and the WCML wouldn't have had any upgrade work had another operator run the services?