Welcome to the forum. I've just had an ask around my town centre office and only one person out of 10 had heard of it. Might be that we're just not in the right demographic.Long time lurker on here. I enjoy this forum, although don't pretend to have a clue what most of the technical terms mean.
The business in question here has been in its Edinburgh location many years and is a well known name to most established Edinburgh residents. The commute into Edinburgh must be a nightmare for most people who come from Fife, Stirlingshire or Tayside, but if that were me, I would expect my staff to use common sense in taking travel time into consideration plus a bit of contingency irrespective of their mode of transport. The general consensus is that most have read the article as the owner having a dig at both Abellio Scotrail and the staff member.
In terms of the job, I'm not convinced Edinburgh is yet at the size where it makes sense for shop keyholders to commuting 20-30 miles to get into their job. It's not just about getting in on time, it's the inconvenience to everybody when the alarm ends up sounding for hours, and the lack of access for emergency services when they need it.