Spending some time out in South London today had me thinking about TOC brands.
A franchise/concession like Merseyrail absolutely does not let you forget that you're travelling with them, station signage, furniture, trains and literature are all in really consistent branding at the customer facing level, with nothing being anything but yellow and grey.
Southeastern on the other hand are quite happy to be a nothing brand, they don't have a consistent livery and there are still trains in Connex yellow something like 15 years after the end of that franchise, and it isn't uncommon to see yellow or even NSE red station furniture and BR signage.
Even Southern still have some things that are un-begreened after all these years.
Are there other TOCs that are as militant or as lax, and what's the reason for the difference in approach?
A franchise/concession like Merseyrail absolutely does not let you forget that you're travelling with them, station signage, furniture, trains and literature are all in really consistent branding at the customer facing level, with nothing being anything but yellow and grey.
Southeastern on the other hand are quite happy to be a nothing brand, they don't have a consistent livery and there are still trains in Connex yellow something like 15 years after the end of that franchise, and it isn't uncommon to see yellow or even NSE red station furniture and BR signage.
Even Southern still have some things that are un-begreened after all these years.
Are there other TOCs that are as militant or as lax, and what's the reason for the difference in approach?
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