Bletchleyite
Veteran Member
In the technical sense the railway has been far less innovative in the post 1993 period than the pre 1993 period.
Indeed even the big economic change of recent decades, advanced purchase tickets, were pioneered in the dying days of the BR era.
Yes and no. BR did do a small number of quota controlled tickets e.g. the Apex Return, but these required the same quota in both directions and you had to go to a booking office or travel agent to get one so it was a huge faff.
I would say today's Advance was really pioneered by Virgin Trains in the late 1990s as the "Virgin Value" fares, which were the first to bring in a significant number of price levels, to introduce changeability as standard (BR Apex were not changeable nor refundable), to use the same name for all those levels (a significant simplification) and to sell them as singles. This was happening roughly alongside (but slightly before in some ways) the low cost airline revolution that also went that way. The "Virgin Train Line" (yes, the forerunner of the Forum's "love to hate" ticketing service) was probably also instrumental in their popularity. Virgin were also first to offer these in First Class.
I think they also pioneered the name "Advance", using it for higher priced quota controlled tickets on peak time trains which would have made people laugh out loud if they'd called them "value".