ashkeba
Established Member
- Joined
- 13 May 2019
- Messages
- 2,171
It's just an example of misguided spend. Surely the vast majority of its readers are regular travellers who were reached by other messaging?Why are you so concerned about advertising in Metro?
Commuters will already see passenger/customer information systems and know to check the weekend alteration boards. They are easy to reach fairly cheaply and it seems misguided to spend so much on multiple routes which mostly reach existing workday travellers.If you think commuters don't need to worry about the weekend because, despite paying three or four grand a year they never travel on weekends (especially holiday weekends), then what if these people have friends and family that they can warn?
Unless the Metro adverts were free and made for free by someone else, that is clearly not true because the advertising budget was not infinite.The Metro advertising budget didn't stop other advertising,
Not at all but I think it should have been spent better, making better use of things like the stations. I wish I had taken pictures of the warning posters outside some stations I visited last weekend or actually the absence of them!but as has been said many times already, there's no way to inform every single person without spending an absolute fortune - and how much would you like your fares to go up by to fund this?