The brand was also used in
Ayrshire for a time to compete against Ayrways in
Ayr and T&E Docherty in
Irvine. The Ayr operation used
minibuses and larger single-deck buses branded as
Magic Mini, which were introduced in February 2004.
[18]The brand has since been dropped in Ayrshire when the competing operators withdrew their services.
The Magic Mini brand was also engaged in a miniature
bus war on the
Black Isle to
Inverness route in the
Scottish Highlandswith local operator Scotbus, with
Stagecoach in Inverness adopting aggressive tactics such as scheduling buses five minutes before the rival operator and undercutting fares. Competition between the two operators was acrimonious, climaxing in an arson attack on Stagecoach's Inverness depot.
[19]