The British entries can generally be summed up in 3 words, safe, bland and forgettable. It's notable that the majority of the winners the past couple of decades have been quirky or off the wall in some way, not necessarily good songs but at least memorable.
That is a rather generous comment. In my opinion, our song was boring, and, sadly, not performed very well on the night. The trouble is that the songs are chosen by the same types of so-called experts who decide play lists on pop radio, and who mostly cannot think beyond what they (or the music industry) have decreed is currently "trendy / fashionable". Anything outside that category has near zero chance of being chosen, or even being played on the radio.
Even when the British TV audience chose the song, they were limited to what the "experts" had allowed onto the short list.
And singers / bands with real talent, or originality, are unwilling to damage their reputations to participate, except the occasional few who are often somewhat past their sell-by date (e.g. Engelbert H.). So, I fear there is little chance of getting someone like Adele, Muse, Coldplay, etc. to produce a song for European Song Contest.
And the solution ?? I don't know. But I think we need some way to improve the way songs are chosen.