The Prisoner
Member
- Joined
- 22 Aug 2012
- Messages
- 328
Central Birmingham could have been Birmingham New Street!
One of the many irritations of modern life. At my work if something is broken it invariably has a sign on it beginning “Hi! I’m feeling a bit poorly” or similar. No, it’s a broken photocopier
Ridiculous
(Although I gather some people do like this sort of thing)
No. Train branding launch next month, says post #779. How would they get a train to today's central Brimingham venue anyway? Tram drag?
possibly even if it was printed in comic sans.
Another part of the Virgin 'toilet experience' was the 'don't flush hopes, dreams, goldfish, etc...' stickers that could quite easily have conveyed the same message by saying 'loo roll and excrement only please', but they didn't because they adopted the brand tone of voice.
That particular message was subsequently directly ripped off by other TOCs and companies and iirc even the Sochi winter Olympics.
When I saw this message on a hotel bathroom wall in Hong Kong I did begin to wonder..who did it first?
<aside on the 'talking toilets' theme> Not specific to VT but what I really, really dislike is, when standing at a loo, the PA speaker suddenly blurts out 'if you see something that doesn't look right...' It's just awkward!
To the topic at hand. There is an existing brand on the West Coast route and from December there will be a new brand (which, as someone has already pointed out, is more than just a badge and some paint). I am certain that there will be people who like one but not the other (either way round). Ultimately, there is unlikely to be a single brand that keeps everyone happy; the elements I like may well not be the elements you like, and vice versa. There will be a change this year that we will have to accept and at the next time an operator changes, another change that we will also have to accept. That change may be better or worse (probably both, depending on who you ask!). It's all part of the big wide world where we are all different and have individual likes and dislikes.
VIRGIN TRAINS
"We are removing Virgin Trains logos, any obvious VT branding - for example our tone of voice in the on-board toilets - and anything that reflects the Virgin Trains (and Virgin group) brand values".
HALLELUJAH!
What’s it like in VT’s head office? Is it like an extreme version of the public facing brand image?
I have visions of hipster bearded creative types parking their penny farthings outside, getting some lychee juice in a jam jar for breakfast, and spending most of the working day on a sofa
I have visions of hipster bearded creative types parking their penny farthings outside, getting some lychee juice in a jam jar for breakfast, and spending most of the working day on a sofa
I spend all of my working day on the sofa (at home) and I am definitely not a hipster, FWIW.
But your bearded and creative?!
When I saw this message on a hotel bathroom wall in Hong Kong I did begin to wonder..who did it first?
What’s it like in VT’s head office? Is it like an extreme version of the public facing brand image?
I have visions of hipster bearded creative types parking their penny farthings outside, getting some lychee juice in a jam jar for breakfast, and spending most of the working day on a sofa
221112 has lost Virgin titles and shields221112 Virgin Silver and Red
221117 has lost a Virgin title at one end, but not the other221117 Virgin Silver and Red
VIRGIN TRAINS
"We are removing Virgin Trains logos, any obvious VT branding - for example our tone of voice in the on-board toilets - and anything that reflects the Virgin Trains (and Virgin group) brand values".
An earlier post has already said the brand launch isn't at either of those.Well 'Grand Central' is right next to new st so why would it not be new street?
Can confirm - would post the invite here but don't want to get in trouble, especially as it's an invitation-only event.
Just make sure to tell us the brand once the embargo has lifted, I don't really mind about the invite.
I'd imagine someone will at 18:30:01
Quite possibly FG themselves.
Wheres this stated?