Hi all,
Apologies if this has been discussed somewhere else in the past but I was watching a documentary about the build and design of the Class 91s/IC225s that referred to them as 'Electra'. I knew this was the catch all fleet name but even using the ECML regularly I've never heard it used, unlike say 'Azuma' or 'Pendolino'. Are there other examples of I suppose failed branding where a fleet name hasn't caught on in the public mind?
Apologies if this has been discussed somewhere else in the past but I was watching a documentary about the build and design of the Class 91s/IC225s that referred to them as 'Electra'. I knew this was the catch all fleet name but even using the ECML regularly I've never heard it used, unlike say 'Azuma' or 'Pendolino'. Are there other examples of I suppose failed branding where a fleet name hasn't caught on in the public mind?