Government and leading businesses join forces to help households with cost of living
Cost of Living Business Tsar and former Just Eat boss David Buttress agrees deals and discounts with major UK businesses to form part of Help for Household campaign.
Retail deals and discounts to help families over the summer holidays have been announced as part of the government’s
Help for Households Campaign.
Signed with some of the UK’s biggest businesses, including Asda, Morrisons, Amazon and Vodafone, these deals are designed to reduce costs at the checkout, help provide entertainment and ensure access to necessary services for families during the summer holidays and beyond.
Agreed with the government’s Cost of Living Business Tsar David Buttress, the deals include the extension of Asda’s ‘Kids eat for £1’ scheme, where children aged 16 and under can access a hot or cold meal for £1 at any time of day in Asda Cafes across the UK.
Sainsbury’s is introducing it’s ‘feed your family for a fiver’ campaign, helping customers with budget-friendly meal ideas to feed a family of four for less than £5.
Theatres in London are uniting for Kids Week, an initiative giving children the chance to see a West End show for free throughout August with a full paying adult, with half price tickets for two additional children in the same group, while Vodafone is promoting a mobile social tariff of £10 a month.
Along with new initiatives, some deals are a continuation of successful support schemes which businesses are already running and want to promote under the Help for Households campaign to raise awareness.
These include Amazon’s new ‘help for households’ page that will provide access to free entertainment such as Freevee and Amazon Music, as well as educational resources for school-aged children and low-price essential groceries. Morrisons is also providing a free meal for every child at in-store cafes when a parent buys an adult meal.