Helvellyn
Established Member
- Joined
- 28 Aug 2009
- Messages
- 2,254
And the rebranded website is here (although the press release shows that) >>> https://www.freightliner.co.uk/
-
Our new ticketing site is now live! Using either this or the original site (both powered by TrainSplit) helps support the running of the forum with every ticket purchase! Find out more and ask any questions/give us feedback in this thread!
Freightliner Rebranding
- Thread starter Domh245
- Start date
- Status
Sponsor Post - registered members do not see these adverts; click here to register, or click here to log in
R
RailUK Forums
I would think so. Rotterdam Rail Feeding is another Genesee & Wyoming operation, and this is how their EMD JT42CWRs look.
I wouldn't be surprised if that is how the Freightliner 66s look as well
Anyone else gonna really miss the green and yellow? Travesty really.
Perhaps a petition should be started 'save freightliner green livery on locomotives'.
They could just relogo them and leave the green livery?
The Black & Orange is corporate G&W colours.
They have been operating in Australia for some decades and can be seen in most states. I believe that the local Freightliner locomotives have all bee repainted G&W. More recently they purchased the business of Glencore and are busily repainting those locomotives. They are also busy rebranding the many hundreds of coal waggons which came with the purchase.
The colour scheme looks good in green countryside. It is hoped that it does not become as ubiquitous as some fast food outlets.
They have been operating in Australia for some decades and can be seen in most states. I believe that the local Freightliner locomotives have all bee repainted G&W. More recently they purchased the business of Glencore and are busily repainting those locomotives. They are also busy rebranding the many hundreds of coal waggons which came with the purchase.
The colour scheme looks good in green countryside. It is hoped that it does not become as ubiquitous as some fast food outlets.
furnessvale
Established Member
- Joined
- 14 Jul 2015
- Messages
- 4,744
On the contrary, I would be very happy to see a black and orange* painted loco passing every few minutes on all our main lines hauling 90+ TEUs at 75mph!
(In the interest of non bias, edited to add) *or red, blue or yellow and orange.
Last edited:
My thoughts exactly. Appalling design effort.
ScottDarg
Member
I would think so. Rotterdam Rail Feeding is another Genesee & Wyoming operation, and this is how their EMD JT42CWRs look.
I wouldn't be surprised if that is how the Freightliner 66s look as well
The latest update to the WNXX news page states that 66413 has entered LNWR at Crewe for its booked repaint. I wouldn't be surprised to see it emerge wearing a livery similar to the one you linked.
413 is one of the ex-DRS 66s that was still running around in de-branded DRS livery with freightliner logos: https://flic.kr/p/YNbbY9
InterCity:125
Member
Irish rail 1990s anyone?this is how their EMD JT42CWRs look.
Yes please, I always liked that livery!
pdeaves
Established Member
I just noticed on the Dutch '66-a-like' that they have a '0 zero injuries' label. Now, I have full respect for people in other nations learning our language, but is there any reason why this couldn't be translated into Dutch ('nul gewonden', according to Google translate)? The message must carry more weight in the mother tongue, surely?
furnessvale
Established Member
- Joined
- 14 Jul 2015
- Messages
- 4,744
Not necessarily. Effectively only the Dutch speak Dutch so English could well be better.
I found that shops, supermarkets, and restaurants in the Netherlands quite often have signs solely in English now. Schipol Airport's newest signs are the same.
ScottDarg
Member
An image has been posted to Twitter showing the loco in its new colours:
https://twitter.com/FlywheelMedia1/status/1022942455220654080?s=19Goodbye green. Hello orange. From @wnxxuk courtesy of well known photographer F Rother. 66413 in its new Genessee & Wyoming colours at LNWR, Crewe. @RailwayMagazine
Last edited:
pdeaves
Established Member
Interesting that the black stripes are thinner and lower than the Dutch loco shown earlier.
WatcherZero
Established Member
- Joined
- 25 Feb 2010
- Messages
- 10,272
Its also a yellower shade of Orange than the parent companies livery, possibly because of the Yellow basecoat.
ScottDarg
Member
A couple more images have been posted to Facebook:
https://www.facebook.com/newjunctionrailway/posts/1767518116694683
That is one seriously poor logo. I really hope they didn't pay too much for it, maybe a bag of sweets? I don't understand why they would want to go with the same colours as an existing operator? The concept of harmonising your identity is all very well, but, if in the process you lose it, then it ceases to have much by way of benefits!Orange is the new Green! It looks like they're being brought in line with their parent company, Genesee & Wyoming. Will be interesting to see how long it takes them to rebrand
https://www.freightliner.co.uk/
It's a perfectly fine logo. The parent company is a multi-national with a very long standing colour palette and won't give two hoots that smaller operators are using broadly similar colours, that's just their branding.
I beg to differ! From a design esthetic, the way the text is sized in relation to the lozenge is cringeworthy. It's plain to see that they have "shoehorned" in the Freightliner text into a pre-existing graphic device and that it doesn't fit. If you look at the Pentalever device, then the text is contained nicely in the lozenge, unlike the rail counterpart. The font and design is more suited to a small packaging "box flash" on some cereal. Why they haven't included any radius text in the roundel is also most odd as the other sector does. Yes, it creates diferentiation from the other sector, but then why incude text in theirs? It makes it look unfinished.
Skymonster
Established Member
- Joined
- 7 Feb 2012
- Messages
- 1,995
I'm sure they paid nothing for it, as it's the parent's logo with the existing UK company name across the middle in a similar style (with the red flash) to the previous logo. It seems like an entirely reasonable approach to me - make a connection to a global brand [Genesse & Wyoming] while retaining the familiarity of an existing and established name / busines [Freightliner].
No doubt if G&W were aiming for a global re-brand some more detailed consideration would be necessary, but it's not. Given all that is happening is that Freightliner is being brought into G&W's existing portfolio, the right thing seem to be being done.
Mike Machin
Member
- Joined
- 19 Aug 2017
- Messages
- 271
Speaking as a graphic design branding specialist, I always advocate with my clients that consistency of image and colours is vital to maintain the strength of a brand.
The problem with in this particular case is that the existing parent company corporate identity is truly awful, with incredibly dated typography, applied very clumsily whilst using an out of date colour range. The way the word Freightliner has been squashed to fit within the logo space is frighteningly badly done. We would not be able to charge for such an appallingly bad design solution, and if we had work of this standard in our portfolio, we certainly wouln’t have any clients!
I’m all for consistency - indeed it’s what I always tell our clients, but the entire group needs to spend some time (and money) to formulate a good design to reflect the potential and aspirations of their organisation, the current branding isn’t good enough even for a local cash-in-hand ‘man and van’ operation.
The problem with in this particular case is that the existing parent company corporate identity is truly awful, with incredibly dated typography, applied very clumsily whilst using an out of date colour range. The way the word Freightliner has been squashed to fit within the logo space is frighteningly badly done. We would not be able to charge for such an appallingly bad design solution, and if we had work of this standard in our portfolio, we certainly wouln’t have any clients!
I’m all for consistency - indeed it’s what I always tell our clients, but the entire group needs to spend some time (and money) to formulate a good design to reflect the potential and aspirations of their organisation, the current branding isn’t good enough even for a local cash-in-hand ‘man and van’ operation.
InterCity:125
Member
Could you try designing a logo?
But then Freightliner never really had a logo ! Just 'Freightliner' in italics.
InterCity:125
Member
It's Schiphol. That mistake is made so often, I notice. The trend you identify correctly is a matter of Dutch national shame, IMO.
Went past 66413 yesterday, just outside Reading, my word that new livery is rather ‘bright’! The train had a few equally garish bright pink containers dotted throughout. I think they were branded ONE.
Made it a very colourful intermodal indeed.
Made it a very colourful intermodal indeed.
- Status