These new trains are without a doubt better than their predecessors (if you ignore 379's), however the criticism of them is mainly due to the fact that for something so expensive (rumored at ~£1bn), it is perceived to be of a lower overall value than it otherwise could have been.
I don't think level boarding on Aventra's is possible on only the train side, given the 720's bodyshell is identical to the same of the rest of the Aventra family, at the fast-becoming unofficial standard height (~1,100mm). Level boarding was achieved on the FLIRTs by having smaller overall profile and Jacob's bogies, thus leading to less overall floor space, something which would be ill-advised for a "regional metro" style train with stops approximately every 5 mins.