BazingaTribe
Member
Don't some of the airlines try to persuade you to buy a Heathrow Express ticket from them with your booking? That Heathrow Airport rewards programme also has a way to use their points for the train.
I wouldn't be surprised.
That's what I suggested up thread a bit -- that tickets might be included in a larger package and thus the price ends up as just another add-on rather than a large additional purchase. When bought as part of a package deal from a travel agent it could also be cheaper than bought retail.
Also, a RailAir coach return ticket from Reading is £36. That makes the £50 HEx return look less unfavourable, because although I willingly use the local train when going to Gatwick, for Heathrow it's much easier to go direct. Essentially the people who want to use HEx are not necessarily the people that browse this thread.