This must be an industry first. Has any TOC ever had its own song? 
29th september 2006 - Disco legend creates a new track for Hull Trains
Disco diva Jocelyn Brown will be singing the praises of Hull Trains in the companys new song which is due to receive its premiere tomorrow morning.
The track, entitled from Come Aboard Take me There, will be played live on the Viking FM Breakfast show with Sam and Mark on Friday, September 29. The lively track was recorded earlier this year with the help of international singing star Jocelyn Brown, famous for such hits as Keep on Jumpin, Always There and the disco classic Somebody Elses Guy.
The song is the latest in a series of innovative promotional ideas for the company, which include radio advertisements from the likes of Johnny Vegas and Tara-Palmer Tomkinson. The new track will be used in a range of advertisements and promotional material, and could even be heard at future events and shows.
The track was created by Viking FM with Hull Trains Sales and Marketing Manager, David Townend. David commented: We have always had an original approach to our advertising campaigns and wanted to create something that would really make an impact on passengers.
Getting Jocelyn Brown to record the vocals was a real coup and the catchy rhythm is sure to get peoples toes tapping. We have always looked upon travelling with Hull Trains as an exciting event and the upbeat song reflects this, conveying just how much there is to do in both London and Hull.
The song is already a big hit in our office so we hope that it catches on with people across Hull and beyond.
Mike Bawden, Managing Director of 96.9 Viking FM, said: We're delighted with the new ad. Not only do we make great radio but we pride ourselves on offering our clients the chance to be part of it in innovative ways that really make people stop and listen".
http://www.hulltrains.co.uk/press_releases/2006/290906.html
29th september 2006 - Disco legend creates a new track for Hull Trains
Disco diva Jocelyn Brown will be singing the praises of Hull Trains in the companys new song which is due to receive its premiere tomorrow morning.
The track, entitled from Come Aboard Take me There, will be played live on the Viking FM Breakfast show with Sam and Mark on Friday, September 29. The lively track was recorded earlier this year with the help of international singing star Jocelyn Brown, famous for such hits as Keep on Jumpin, Always There and the disco classic Somebody Elses Guy.
The song is the latest in a series of innovative promotional ideas for the company, which include radio advertisements from the likes of Johnny Vegas and Tara-Palmer Tomkinson. The new track will be used in a range of advertisements and promotional material, and could even be heard at future events and shows.
The track was created by Viking FM with Hull Trains Sales and Marketing Manager, David Townend. David commented: We have always had an original approach to our advertising campaigns and wanted to create something that would really make an impact on passengers.
Getting Jocelyn Brown to record the vocals was a real coup and the catchy rhythm is sure to get peoples toes tapping. We have always looked upon travelling with Hull Trains as an exciting event and the upbeat song reflects this, conveying just how much there is to do in both London and Hull.
The song is already a big hit in our office so we hope that it catches on with people across Hull and beyond.
Mike Bawden, Managing Director of 96.9 Viking FM, said: We're delighted with the new ad. Not only do we make great radio but we pride ourselves on offering our clients the chance to be part of it in innovative ways that really make people stop and listen".
http://www.hulltrains.co.uk/press_releases/2006/290906.html
hock: 