A leaked report from Virgin Trains East Coast suggests that the market share held by the railways on long-distance flows between London and Scotland is less than 25%.
The report from mid-2016 notes that "In recent years, the airlines have significantly increased their capacity and reach across the UK", with 50 flights a day between London and Edinburgh, which represents control of 70% of the the market. VTEC list under 'weaknesses' in their analysis of their London - Scotland routes that they estimate just a 24% share of the market is on their services.
Presumably the remaining 6% of travel between Edinburgh and London is by road. However, VTEC also note that they have more than 90% of the rail market share, which is perhaps not surprising as they operate the fastest direct trains. Presumably most of the rest here is on Virgin Trains, who occasionally offer a competitive price and only slightly extended journey times but with a change of trains at Crewe.
The report will not take account of developments since the May 2016 timetable change, when VTEC introduce 4 additional services each way through to Edinburgh Monday - Friday, and 2 each way on Sundays. What's more, VTEC have since introduced Advance Purchase on the Day which allows cheaper Advance tickets to be bought the same day of the journey, which is of course something what has always been offered by the airlines - where there is availability. However in my experience it's uncommon to find a huge discount over the Off Peak or Anytime price and the Super Off Peak is often a similar price to any VTEC Advance on the day. They are using it less to whip up demand and more to 'smooth out' the jump in price that would otherwise occur at midnight the night before.
The full table is copied below:
It looks like what they mean by those final two points is that the Super Off Peak Return price (today this stands at £142.90 - presumably VTEC would like it to be more) cannot go up at a higher rate than permitted by the DfT, and because it is valid on all trains at the weekend it limits how much they can charge for Advance tickets, and how much they can extract consumer surplus. This to me suggests a minor victory for fares regulation - these are few and far between!
VTEC also highlight here that they simply cannot match Ryanair on price, which is something many of us have long suspected about costs in the industry. This goes way beyond the ICEC franchise of course, and is something for the ORR and the Government to consider carefully. Why, exactly, is one of the most efficient (on paper) modes struggling so much on price against by far and away the most polluting in terms of noise and air quality, and the biggest emitter of atmospheric carbon?
I wonder if rail has started to win back market share in the two years since? What can rail do to attract people who currently fly? VTEC have refurbished trains and stations to an extent, but how attractive is their new overall over? How have the 2017 disruptions at Ryanair affected the market?
All comments welcome!