Subliminal. If you’re already doing that they’ve probably worked well enough?
Possibly but I'm often thinking about it negatively. Maybe slightly less so with the cvoid-19 ones but certainly with others.
With some adverts I try to think of the competition to them so that I'm not just thinking about the advertiser advertising.
So for a car ad, I think of other brands. For a gambling ad, I think of the ad which tells you not to always take the bet. To which I say, the best way to not take the bet is to just not bet.
This was my rewrite of one of the Hands, Face and space adverts, around the time it first came in.
Here is what I think should be the next government advert. I didn't have time or the technology to create the actual advert but here is the script for Test. Track. Trace:
I ensure I am tested to protect my family
I want to be tracked to protect my mates
I would be traced to protect my nan
Test
Track
Trace
I allowed myself to be tested to protect my colleagues
I will be tracked to project strangers
I am happy to be traced to protect you
Test
Track
Trace
As we spend more time indoors we need to use the world beating test, track and trace system to help to protect each other.
So please get tested, be tracked, to become traced.
Around that time the test, track and trace wasn't world beating in my opinion. Hence its not the kind of advert the government would want to promote, regardless of whether you'd agree with the advert content.
Another I created:
I wash my hands because I enjoy singing happy birthday twice.
I cover my face because its fun
I keep my space because I can run faster without others around me.
Then there is:
I don't cover my face because I have asthma, which I say during the period they say I cover my face to.....
By the way, I may have various long tern health conditions but asthma isn't one of them, so I do wear a face mask. Still there are those who can't, so I think of them.
Perhaps all a bit pointless but when you happen to be n a house on your own, got to keep oneself amused.
If I find an advert too annoying I switch the radio off. Then I might get side tracked onto something else and forget to put the radio back on. I'm sure they wasn't the intention of the radio station!