The cost of train travel is rising. The tickets are going up, SWR has never (AIUI) offered returns at a reasonable rate where you return next day (so you have to buy two (relatively) expensive singles). Car parking costs are getting crackers (both headline rate and making the off peak discounted rate changeover ever later), the trains aren't getting any quicker, reliability is getting worse so people choose not to work from the office if there's a risk the train will cock up, the strikes are a problem - we've cancelled meetings tomorrow because people can't guarantee to a) get in or b) get home for the weekend (or rather when) (strike).
It's all a bit rubbish (for us paying customers). We see that technology is getting better (I still prefer real meetings, rather than people in their PJs with bedhead and dishevelled on a webcam on their dining room table), we are all under massive pressure to cut costs (first class travel went ages ago (even advanced and cheaper), mileage is being curtailed, hotel costs kept down, putting a beer on expenses or a taxi in London is scrutinised (let alone the ink for my fountain pens (it IS expensive
)) so we can't just book open tickets any more. Mostly whatever your level. We have female staff (really good ones) with new families who we want to keep in the business demanding to work flexibly - that means they don't want to come in to town every day. With the cost of a season ticket being so high, then what they are all doing is NOT taking the annual season ticket loan (like everyone used to....) but companies are simply having to let them expense their tickets in when they do come in (and worry about the tax consequences later...).
The railways are not adapting and are simply assuming they don't need to (even on this thread, it's been mentioned what the railways want, not what the customers want.... the railway is mainly Hobson's choice, people will very happily choose not to spend the money if they don't have to. And making it so expensive as it is now just drives ever more people to look at alternative solutions). But the railways don't want to accept that. Look at many of the new commuter trains - no toilets, fewer seats, no quicker - who wants that ? And to pay a relative fortune for it ?
And waste all that time. If I commute from say 30 minutes outside Waterloo, that's an hour to an hour and 15 to get to work (dependent on trip to station), so two and a half hours a day (plus the risk of delays/cancellations). So all that extra time every day with their families/dog/gym/getting hammered down the pub. We don't want to spend all the time commuting - we have had to do it - so what is the railway doing to make it attractive enough for us to keep doing it ? Where's the carrot - most of what we see is sticks