The Guardian is now being given free to first class passengers on Virgin - do these count as sales? if so then presumably they will show an increase soon.
Those are stripped from the final circulation figures - the gross figures are given first, before the bulk figures are stripped away to reveal the net 'paid-for' final count.
In the previous set of circulation figures, The Times and Sun got a warning from the relevant Office for 'failing' to properly inform the Office of their true 'bulk' figures, thus distorting their real circulation figures and giving a false change in readership. The timing, and coincidence of NewsCorp AGM and shareholders report, is of course completely accidental.
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Though I do like the irony of the Guardian and its constant 'CUTS CUTS CUTS ARE BAD ' stories are now having to again take more drastic action themselves due to losing money. This time it wont be voluntary though.
And hwo can the paper have such low readership if its the lefties favourite rag? Are you all now reading it for free online? Chortle.
It's the first news outlet to outline its plan for a 'digital age' - the company have pretty much accepted that one day they will not be printing, and will be issuing their news via digital means instead. I don't call it drastic action - I call it 'everything going to plan' and being spun by the Sun on behalf of NewsCorp as bad news.
It's a complete non-story.
As a side note, the Scott Trust (who own the Guardian Media Group) have frequently stated that they are prepared to lose money to remain a high quality outlet of journalism, although the transition to the 'digital age outlet' should see it cut its losses. It has no desire for the Guardian to actually turn a profit, just cover its costs.
Of note, The Guardian has the highest online readership after the MailOnline, is the most
transparent newspaper written in English and is lobbying for it to become industry standard for articles with any scientific basis and has won various accolades and praise for its transition to the digital edition.
Even without any preference in readership, I would find it difficult to name another media group or organisation with such non-vested interest in self serving, or with such an exceptionally clean record when it comes to unethical practices of its journalists or owning group (the kerfuffle with the Fund tax arrangements excluded, which even then didn't involve the media arm at all).