I thought Advance tickets were designed to fill Off-Peak capacity?
They are - but they're more suited to longer distance journeys by occasional travellers. A national railcard would extract maximum off peak travel from regular travellers.
I thought Advance tickets were designed to fill Off-Peak capacity?
I thought Advance tickets were designed to fill Off-Peak capacity?
They might have been once, but some TOC's have now cottoned on to the fact that they can fill several coaches even on the busiest services with Advance tickets, and sod everyone else who can't squeeze into what little space remains.
It's also that they get just about all the revenue from advance tickets (obviously on tickets routed TOC & Connections some will go to the connecting TOCs). Rather than having to share it through ORCATs with other TOCs like they have to on most walk-up tickets (again obviously on tickets route TOC Only then that TOC gets all the revenue).
True, an example of this is between Ely and Norwich, if buy your ticket from EMT website EMT get the money, if I purchase my ticket from Ely station Greater Anglia get a good portion