TheGrandWazoo
Veteran Member
Nor did cheaper fares work on the 14 versus 4 in Bath. I guess customers in the West of England are less price sensitive and would rather have the flexibility or late night journeys and a decent Sunday service.
Maybe, if Wessex provided a service during all the hours that First does, price could become a differentiator.
Wessex have gone for routes that (IMHO) are better for cash fares rather than ENCTS. It does mean you've a chance of making decent money on fares but you have to break the loyalty to the incumbent (as opposed to ENCTS for whom the first bus that arrives is fine). First have done a decent job with roping people in with m-tickets and other "bundling" plus the better service provision on Eve/Sun.
The 90 is a very strange service to go for. I recognise the possible synergy with the 51. However, it's against a fairly frequent service with modern vehicles and through an area with higher levels of ENCTS and some real social challenges, plus it will likely be massively affected by Metrobus. I'd only have been more surprised if Wessex had registered the 36!!!