This is an interesting report from 2015
** Who users the train **
If you never use a car or van, you're less likely to use a train than if you use a car/van every day.
While 54% of the country had used a train in the previous 12 months, this is skewed by those in London and the South East (61% + 66% having used a train once in the previous 12 months).
The higher your household income the more likely you are to have travelled by train. If you're in a managerial/professional occupation you're more likely to have travelled by train.
The higher your income, the more train trips you make, and the more miles you travel. You're more likely to use the train if you live near to the station.
** Short trips **
56% of the country never uses the train for short trips, and another 27% less than once a month. Main complaint by users of short trips is the cost of parking (62% saying it's bad for short trips, compared with 48% complaining about cost of fares). On the flip side most people like the speed, and punctuality isn't that bad.
By Non-users, so "what the rail industry can do", the main complaints are
Cost of parking: 66%
Cost of fares: 61%
Overcrowding: 40%
So for short trips, clearly the message is "cheaper journeys and cheaper parking". Non-users tend to have a worse view of trains than users, so perhaps giving out free short-trip train tickets could help?
The most popular reason to not travel by train for short trips is it's easier by car and it's quicker by car. Only 9% say they think it's cheaper by car, which seems odd when combined with the speed and punctuality. Perhaps it's a case of "if your journey is from station to station, the train is fast and simple, but for everyone else it's not"
33% say nothing would encourage more use of short trains, 35% say cheaper fares would.
** Long Trips **
Of everyone who has travelled long distance, 18% didn't use the train, and a further 37% used the train less than half the time. Most popular reason long distance train is to visit relatives (54%), with daysout/holidays 50%. Business only 19% and commuting (even just a couple of days a week) 7%.
The prime reasons to use the train are it's quicker and easier (42+40%). Only 10% think "do other things while travelling" is the main reason. Almost all Long Distance users like the service.
Reasons not to use the train are easier by car/plane (35%), and train fares are too high (21%), however only 10% say they don't use the train because they think it's cheaper by car/plane.
Infrequent users say they'll travel more with cheaper fares, that's by far the largest category (64%). Overcrowding just 12%.
** Train tickets **
Now we get to the gist of the report, how to remove passenger rights through "simplification"
29% of train users think there are too many ticket types, 21% of non-train users. 63% of non-users do not understand the types of tickets. 11% of non-users claim to fully understand tickets, I suspect they don't mean "fully understand" in the same way that some Fares Advisors on here fully understand
Surprisingly 45% of people buy train tickets from a ticket office, with just 8% from a vending machine, and 37% online. About 2/3rds of people using a vending machine are collecting tickets rather than buying them.