Bletchleyite
Veteran Member
I think the sub-brand (train category) thing is a really good idea, provided the quality is maintained. Most railways across the world do it, not to mention that VT do still differentiate "Virgin Pendolino" and "Virgin Voyager". With strong sub-brands people know what they are getting when they purchase.
TPE of course used to be a sub-brand and was strong enough to become a TOC in its own right.
There have been lots of them, not just IC - several Regional Railways TOCs used "Alphaline" for a Class 158 with a trolley, for instance.
TPE of course used to be a sub-brand and was strong enough to become a TOC in its own right.
There have been lots of them, not just IC - several Regional Railways TOCs used "Alphaline" for a Class 158 with a trolley, for instance.