If First manage to replicate an FGW-style service...
- Travelling Chef on a significant proportion of services, serving excellent quality food to both First and Standard Class passengers*
- A Restaurant with expensive but sumptuous food on a handful of peak-time, business-oriented services
- Have reasonable advance fares (not cheap, but not astronomical either) on peak-time services, if booked sufficiently in advance
and also...
- Keep "The Shop" open (related to the first point, really)
- Keep the First Class lounges
- Continue to have an excellent Customer Relations department
- Perform long overdue station upgrades
- Maintain a reputable, "quality" image
...whilst having a lean and efficient workforce and the benefit of modern rolling stock, I will be impressed. Yes, we'll loose some "perks" but no other TOC has them, they aren't sustainable, there is no requirement to keep them and I doubt any sane bidder would have done so.
*(How they'd manage to get the food from the kitchen to Standard Class I've no idea but, where there's a will, there's a way!)
If, on the other hand, ICWC is reduced to the likes of AXC...