I don't have a problem with putting up the price at that time (although I think it will hit GC-only sales but that's a different topic altogether), but I think it would have been far better PR if they had done the following:
1) Stated the new price from the outset, calling that ticket something like Standard Open, or, to be ahead of the game, 'Anytime'!
2) Stated their off-peak price from the outset, calling that ticket something like 'Saver', or, to be ahead of the game, 'Off Peak'!
3) Told everyone that their off peak tickets would be valid at peak time at the beginning as a special bonus to get people to try the service.
4) Told everyone that an off-peak ticket can easily be upgraded to Anytime by paying an affordable supplement that is only payable in the applicable direction(s).
They could even give out free upgrades to regular business passengers, or to people at times of delay, to encourage them to return to the services and use GC only tickets. If they gave a free upgrade to be used within 1 month to a business user on a £125 Business Saver, then that business passenger is likely to think "I'll try the GC only ticket next time I travel", then GC get £65 that they would not otherwise have had (instead of £10 or whatever through ORCATS!). Just a thought!
Winners all round then!
Good PR, transparency, and no problems of people being unexpectedly chinged (I think their PR will go from bad to worse when that happens, unless ORR force them to be transparent before it comes to that)
GC is a good company, but someone who is in charge of pricing is making some mistakes. As the saying goes, 'you learn from your mistakes', if they do then they will go from strength to strength.
There are other issues I have with the pricing policy, but I've stated them already and I think GC will have to change them or NXEC will take £millions off them if they successfully challenge the ORCATS allocation by virtue of the fact that the off peak GC trains are almost empty due to no cheap fares off peak, yet gaining ORCATS revenue, but I really hope it doesn't come to that!!