Incorrect. The BBC is responsible for collecting the licence (even though much of it is contracted out).
OK, so my information is a few years out of date. You'll have to forgive me that because I am very old and, therefore, quite stupid.
However, the principle I was trying to point towards is still correct. Yes the BBC is responsible for collecting the licence fee, but that is only because they are compelled by law to do so.
You do not need a licence to have TV recieving equipment in your house, you need it to watch live TV (if you own a TV but only watch DVDs or play games through it you legally do not need a licence).
Again, (almost) strictly true, but good luck trying to prove that. The need for a licence is decided on the ability to watch or record TV as it's being broadcast.
You don't even need to have an aerial on your roof or any other obvious means of connection to a broadcast TV service in order to need a licence. If you have a computer with a broadband connection you have the means to watch or record TV as it is being broadcast. I know this is the case because I regularly use the iPlayer.
To answer your question, you can't and that is an interesting point!
Isn't it...?
The problem these days is that you can't separate out the activities of the companies you do business with. I guess it has always been the case that a proportion of revenue has been spent on advertising, but these days it reaches deeper into our everyday lives in ways that we may not even be completely aware of. But how do you stop it?
I also agree with Ainsworth74 regarding the the way people are chased - a friend of mine doesn't have a TV at all and from what he's told me, he is almost harrassed with regard to him not having a TV licence.
The problem, as I've hinted above, is that not having a TV doesn't mean that you can't watch or record TV programming as it is being broadcast. If you have a smartphone with the appropriate service or a computer on a broadband connection then you can indeed watch or record TV as it is being broadcast. Therefore you will still need a licence.
However, I do broadly agree with your point about the pursuit of licence fees, but only up to a point. I'm currently in temporary accommodation while my house is being renovated, so I transferred the TV licence before I moved. However, just yesterday when I visited the house I picked up a letter from TV Licencing addressed to "The Occupier". The gist of it was that I needed a licence or I would face a £1000 fine. OK, so the letter went on to explain that the way to avoid the fine was to get a licence sorted, so in that respect it was quite clear. It explained what I needed to do and what the consequences could be if I failed to comply. So I phoned TV Licencing up and spoke to a very nice young lady and explained that the address was currently unoccupied and she updated the records accordingly without any problems.
Now maybe my situation is slightly more clear-cut than others, but I had no problems whatsoever. I was told I could ignore any further letters I receive and would just need to let them know when I move back in. However, given the circumstances under which a licence is required (even if that facility is not taken advantage of) I can see why they might be reluctant to simply let the matter drop if told that there is no TV at a certain premises.