Here's a quote from our Foreign Secretary, writing in the days after the referendum result:-
So, in the past 9 months, we've gone from having full access to the single market, a free trade agreement, free movement for Brits to the EU, rights of EU citizens in the UK being guaranteed and getting out of the control of the ECJ - to (at best!) - no access to the single market, a limited free trade agreement for certain areas, no free movement for Brits, rights of EU citizens being gambled with and the ECJ being in charge for at least the next 5 years.
This is the difference between so-called "soft" Brexit and "hard" Brexit. The promises and limits to the departure that were coming from the Leave groups, compared to the "if we can't have our cake and eat it, we're taking our ball and going home" strategy we seem to have fallen into. What was being described 9 months ago as the absolute-worst-case-scenario is now being talked up as it's the best thing since sliced bread, and if that doesn't work out, not to worry, we have a worse-than-the-worst-case-scenario to use as a negotiating tactic!