I reckon I'd probably agree with Julian Peddle about the state of the big five bus companies.
Go Ahead seem determined to centralise, which is going to destroy all that has been good about them in the last decade. But they're not even centralising in a coherent way; certainly up here their branding is in a proper muddle these days. I don't think it is going to end well.
Arriva are an odd one. MAX and Sapphire are not as innovative as they think they are, even if they have just won a gong for innovation with MAX, yet they're the bits they're making a song and dance about. The really innovative stuff- the mobile ticketing and bus tracking system- barely gets mentioned, yet nobody else does it.
Stagecoach can be innovative when they want to be, but usually only when they're forced to be. They can adapt to new markets but they're also the slowest at incorporating new technology; their website, for instance, is a disaster zone and has been for many years. I don't think they're anywhere near as good as their reputation would have you think.
Which leads us nicely on to First. I really don't understand what they are playing it. Getting rid of loss-making depots makes sense, but that doesn't seem to be what is happening. They seem to have decided that anything that isn't making 10% isn't worth keeping, which shows a startling lack of understanding of the industry for me. As we've seen so many times, scaling back on low-margin routes and depots just allows competitors to move in on to your patch. And before long your high margin depots are struggling because your competitors have a sound base and can use it to have a proper go on your best routes. Arriva learned this the hard way a few years ago and it looks as though First didn't pay attention.
The other issue with First is that it just breeds instability. I couldn't say there is a single business that isn't vulnerable, even their original heartlands in Bristol, Aberdeen and West Yorkshire. I don't see how they can encourage the best people to stay in their business if there is that little stability.