That would make a Stoke-on-Trent to Milton Keynes Anytime Return £39.80. A price that the public would probably find much more justifiable and affordable than the current £190.80, but there's not a snowball's chance in hell of the Treasury signing off on that.
I used the word "commuter" deliberately, I wasn't referring to the rather more vexatious situation of InterCity fares which are in rather more of a mess due to severe overpricing of Anytime tickets, and weekly seasons being priced for 2 journeys a week due to the rather different demand.
Sorry...got in a mess there because the BRFares page is quite messy for MKC, so let's do it from Bletchley which has less of the TOC specific junk and Advances clogging it up.
Full details of all British rail Single, Return & Season tickets and Travelcards. Built-in Season Ticket Calculator.
www.brfares.com
Bletchley to Euston we have:
- Anytime Day Return 42.10
- 7 Day Season (non Travelcard) 122.60
- Off Peak Day Return 21.30 (morning restrictions only)
- Super Off Peak Day Return 16.00 (morning and evening restrictions)
There is also an Off Peak period return (34.80) but we can ignore this for now as it isn't relevant to commuting and is in an entirely different market, and I suspect that in any case very few of these are sold from somewhere so close to London. If we price the Anytime Day Single at half the Anytime Day Return we may want to abolish this.
So your new Anytime Day Return would be 122.60/5 = £24.52 (probably £24.60 as the railway prices in 10p increments)
That doesn't seem hugely out of kilter with the step between the other two walk up fares.
If you wanted to provide a price advantage for weekly seasons, you could go up a bit, i.e. base it on 4 days of 7 day seasons rather than 5, i.e. 122.60/4 = £30.65. To me that "feels" like a reasonable level - what do others think?
Indeed, it's probably only the former Network SouthEast area where this is even that much of an issue, because the Anytime "uplift" is much smaller on local fares outside London - random example, Burscough Bridge to Manchester Off Peak Day £9.80, Anytime Day £16.80 (so a multiplier of 1.71 as against the multiplier below of much closer to 2, or if you move back to a single level of off-peak for BLY-EUS then a fair bit more than 2). 7DS on that flow is £49 so roughly the Off Peak price per day worked out on 5 days, interestingly, or worked out on 4 days £12.25 a day (so maybe drop it a bit).