I've just had a very arrogant piece of election propaganda through the post from the Scottish Labour party (I'm with my family at the moment, in the Coatbridge, Chryston & Bellshill constituency). Also, a very familiar one, as we had it posted through five years ago.
It's basically a variant of this poster:
Although bizarrely in my copy the blue horse is ahead (interesting tactic on a Labour leaflet, make it look like you're losing).
The tagline reads: "
A Labour or a Tory Government - it's a two horse race,
only a vote for LABOUR WILL STOP THE TORIES and deliver the change we need".
(Formatted the same way the leaflet is).
And, I'm sorry, but it frankly stinks. It's tone is threatening (it's us or them, so you'd better vote for us). It's arrogant - asides from Labour and the Tories, there are three other candidates in this constituency, and it completely dismisses them. It's insulting to our intelligence, because we know fine well that it's no longer a two party system, and that no one party is likely to get an overall majority. And they wonder why people are turning their backs on them? Aside from the fact that they've had five years and can't be bothered to produce a new campaign poster, their arrogance is astounding.
I'm just disappointed that whoever pushed it through my door didn't knock, because I'd sure be ready to tear them to shreds if they'd handed me that personally.
However, one thing that's interesting is that we're actually getting propaganda for a change. In the days gone by, this seat was the safest Labour seat in the country. So safe, in fact, that no-one bothered to campaign here. We usually had one leaflet from each party (presumably the free leaflet that they all get) and that was it. This year, there's plenty coming through, and Labour in particular seem to be getting very nervous.